Let’s be real: dating in your 40s and beyond isn’t what it used to be. Maybe you’ve been through a divorce. Maybe you’ve been single for a while and are finally ready to meet someone new. Or maybe you're just curious if true love can start with a "Like." Whatever...

There are so many different advertising options available to businesses, it can be overwhelming. What should you advertise? Where should you advertise? How much should you spend on advertising? The list goes on. If your company is fortunate enough to have the budget for advertising, the first question you need...