Snapchat has become an essential marketing tool for businesses of all sizes. The app has become a platform for brands to connect with their audiences and get creative in how they promote their products and services. From running simple campaigns to creating engaging content, there are plenty of ways to use Snapchat for business marketing.
In this article, you will learn about some of the best ways to promote your business on Snapchat. We’ll explain the ins and outs of how to use Snapchat for marketing, as well as take a look at some of the potential drawbacks to using Snapchat for your business.
What makes Snapchat a good marketing platform for brands?
Snapchat is a unique way for brands to engage with their audience in a fun and interactive way. Snapchat offers a sense of intimacy that you can’t get from other social media sites, which makes it an excellent option for businesses to build relationships with their customers.
The app is also popular among millennials–the demographic most important to marketers–so it’s worth exploring as a potential marketing tool.
Snapchat lets marketers create engaging content, like behind-the-scenes videos or live events, that users enjoy watching. It’s also popular among the online gaming community, which means that brands could use it to advertise upcoming game releases.
Additionally, because Snapchat is primarily visual content, it means there are many ways for brands to incorporate graphics and images into their marketing campaigns. You can also include links in your snaps which allows for more engagement with your followers.
Using Snapchat for Brand Awareness
Snapchat is an excellent platform for brands to use for awareness. There are a number of ways that businesses can use Snapchat for marketing, but one of the best is the ability to run a Snapchat story.
A Snapchat story allows you to share multiple pictures and videos in succession before they disappear after 24 hours. A business can create a “snap story” depicting their day-to-day operations with text and captions, as well as show off some behind-the-scenes footage. This makes it easy for potential customers to see what your company is all about without having to dig through information on social media or your website.
A snap story also has the benefit of being interactive; viewers can tap on an object within the video or picture frame and be directed to more information on your website.
Using Snapchat for Brand Engagement
Snapchat is a photo and video-sharing app that allows you to share content with your friends and the wider public. Snapchat’s audience is primarily 18-34 years old, so it makes sense for brands to use this app for their marketing efforts.
In fact, more than 60% of marketers plan to grow their spending on Snapchat in 2016.
There are many ways to use Snapchat for business marketing:
- Run contests or events on Snapchat
- Use geofilters in a creative way
- Create branded filters
- Send exclusive content to followers
- Offer customized lenses
- Use the Live Story feature
- Engage with influencers
Using Snapchat for Brand Retention
One of the best ways to use Snapchat for business marketing is to create content that will help you retain your current customers.
We all know that keeping your customers happy is one of the most important aspects of running a successful business. It’s difficult to get new customers (and keep them satisfied), so it’s important to take care of your existing ones.
Customers want to feel like they are appreciated, and creating content for them on Snapchat can go a long way in doing this. You can run campaigns where you give away prizes or coupons, or you can send out tips and tricks related to your business. The key with these types of campaigns is to be creative and show off what makes your brand special.
You also want to make sure that everyone who follows you on Snapchat can see this content; this means setting a public privacy setting on the app so anyone can view it.
If you’re looking for other ways to promote your business with Snapchat, take a look at some of the following ideas!
Using Snapchat for Customer Service
One of the best ways to use Snapchat for marketing is to use it for customer service. By using Snapchat and responsive customer service, you’ll be able to connect with your customers on a more personal level.
Snapchat offers an easy way to stay in touch with your customers when they need you the most. It can be used as a tool that allows people to reach you at any time without having to worry about being monitored or feeling like they are being ignored.
Because people can watch videos right away, businesses can respond to customers immediately when they post a question or concern on a story. This also means that there is no need to worry about store hours or business closures affecting your ability to serve your customers promptly.
How to Get Support for Your Snapchat Account
One of the most important aspects of Snapchat is that there’s an opportunity to engage with your audience. You can reply to their messages and create conversations with them, which makes it a lot easier for you to get feedback and support from your audience.
Asking for feedback from your followers also gives you access to what types of content they want to see, so you can tailor your Snapchat posts accordingly.
To ask for support on Snapchat, be sure to use the following steps:
- Create a specific hashtag that will allow people who are interested in getting involved with your company’s campaign to easily find your posts
- Share links or images through the app that will offer them the chance to get involved
- Don’t assume that people know how to contact you; provide them with easy ways to reach out
- Be prepared for responses – send a team member back out if necessary
- Use emojis liberally! Who doesn’t love adding emojis?
- Remember, you’re trying to personalize the experience as much as possible when you’re advertising on social media. It should feel like there’s a two-way conversation going on between you and your followers.
The Benefits of Snapchat Support for Your Business
Snapchat is a free app that offers a variety of benefits for your business. It can be used as a marketing tool, as well as to bring in new customers and boost sales. Here are just some of the benefits Snapchat offers:
- It’s free. You don’t have to spend money on this app because it already comes pre-installed on most phones. All you have to pay for are the filters, which are available for $1.99 each or $4.99 for all 12 filters at once.
- You can get creative with your content and make more personal connections with your followers–Snapchat allows you to create more personalized content than other social media platforms like Facebook or Instagram because you can upload photos and videos that last up to 10 seconds.
- It has an engaged audience–92% of users regularly engage with brands they follow on Snapchat.
There are many benefits associated with using Snapchat as a marketing tool for your business, but there are also some drawbacks that need to be considered before diving head first into Snapchat marketing:
- The majority of users are 18 years old or younger, so it may not be an ideal platform if your target audience skews old.
- Since there is no chronological feed, people will only see posts from businesses they follow (or those they swipe right on) which means the odds of getting views on posts by chance is slim unless people manually search through their friends list every
Staying Safe on Snapchat
If you are thinking about using Snapchat for your business, there are a few things you might want to keep in mind. As with any digital platform, it is important to follow the rules and know where the boundaries lie. Take note of the following:
- Be careful about what you post on social media – If you post something that could be considered inappropriate, then it could potentially damage your business.
- Add followers on Snapchat – For example, if someone enters your email address into Snapchat and adds them back, adding that person’s contact information to your phone book will allow you to chat them up later.
- Be mindful of what information you share – You never know who might have access to your phone or unsecured Wi-Fi networks.
- Keep your personal account separate from your business account – You don’t want people following both accounts by accident!
How to Use Snapchat for Marketing
Snapchat has quickly become one of the most popular social media platforms for marketing. With over 100 million daily active users, Snapchat is a valuable marketing asset to any business. Brands can use the app to host contests and giveaways, as well as advertise their products. Here are some tips on how to effectively promote your business on Snapchat:
- Be creative! Don’t be afraid to experiment with different types of content on Snapchat. The point is to engage your followers, not just post the same type of content over and over again.
- Keep it short and sweet! Remember that the average snapchatter spends less than 10 seconds looking at a snap before they move onto the next one. You should try not to exceed 10 seconds in length when creating Snapchat content for your business.
- Create geo filters! Give people an incentive to come into your store by offering exclusive offers through geofilters. Geofilters are available to all businesses so you don’t have to be a big name company with a large budget in order to use them. They’re also relatively easy and inexpensive – studies show they can cost as little as $5 per day!
The Potential Drawbacks of Snapchat Support
Snapchat is a great way to build your audience, but it’s not without drawbacks.
The major drawback is that Snapchat has a limited reach. The majority of Snapchat users are under the age of 25, and while this demographic is desirable for most businesses, they may not be the people who have the budget to spend on your products or services.
Another issue with Snapchat is its ephemeral quality. For example, if you send a snap to your friend, they can take as long as they want to watch it before deciding whether or not to delete it.
This could make marketing more difficult because if someone doesn’t open your snap in 24 hours, it’s automatically gone forever–meaning that you could lose an opportunity for exposure just because someone didn’t open the snap in time.