When it comes to reaching customers, brand visibility is a challenge for marketers. Digital marketing has opened up new opportunities for brands, and Amazon has become a prime target for e-commerce marketers. With more than 230 million users worldwide, the Amazon platform is an ideal space to launch branded...

Africa as the “centrepiece” of Nigeria’s foreign policy means that Africa is the focus of Nigeria’s foreign policy. In other words, this policy orientation implies that the country places a high premium on issues relating to African affairs in her foreign policy.