In the advertising world, you’ve probably heard a lot about “return on investment.” How much money you spend on a campaign, and what that expenditure gets you, determines ROI. In other words, your return is how much value your ads bring to your business. Advertising is expensive and tricky....

The intrinsic value of an option is the difference between the price of the underlying asset in the market and the exercise price. Intrinsic value is always positive. When the difference between the price of the underlying asset and the strike price is negative, the intrinsic value equals 0. At expiration, the intrinsic value is the value of the option.