Confidence is an amazing thing. It can make us feel powerful, beautiful, and capable. And it also feels like one of the hardest things to gain as a woman. With so much pressure to look a certain way and be confident in our appearance, it can be hard not...
In the advertising world, you’ve probably heard a lot about “return on investment.” How much money you spend on a campaign, and what that expenditure gets you, determines ROI. In other words, your return is how much value your ads bring to your business. Advertising is expensive and tricky....
