How To Market Your Business On Facebook and Turn Your Likes Into Customers: Social media has become an essential part of the marketing strategies for most businesses. These days, businesses have to think of a digital strategy that will help them reach their target audience and expand their customer base.
Social media has made it easier for companies to connect with their customers, partners, suppliers, and potential customers. But using these sites just for keeping in touch or broadcasting information is not enough. You need to use social media as an opportunity to market your business and sell your products or services.
With more than two billion people logging on to social media platforms each month, not investing in this space could mean missing out on a lot of potential customers. Here are some tips that will help you market your business on Facebook and convert likes into new customers!
Facebook Marketing Basics: What You Need To Know
Before you start a Facebook marketing campaign, you need to understand the basics of this platform so that you can start your campaign with a clear strategy. Facebook has more than 2 billion monthly users, and more than half of them log on to their accounts daily.
If you want to reach your target audience and maximize your ROI, you need to learn how to use Facebook as a marketing tool. The good news is that Facebook has made it easy for businesses to create an account and start marketing their products and services. Here are some Facebook marketing basics you need to know.
- Posting Frequency and Timing – The best time to post on Facebook is between 2-5 p.m. on any given day. However, this might shift a bit depending on the season. For example, during the holidays, people are busier than usual and might not have time to check their newsfeeds. You might have to post, therefore, around the clock.
- Post Content With Relevance and Purpose – When you post on your Facebook page, you must be sure that the content is relevant to your business. Avoid simply sharing news articles or cute videos that have nothing to do with your products and services. Remember, your followers want to know about your business, not others. Keep the content with a purpose so your followers will see the relevance.
- Create an Editorial Calendar – Now that you know when to post and what to post, create an editorial calendar to organize your content and campaigns. This will help you focus on your objectives and make the most of your Facebook marketing campaigns. You can also use the editorial calendar to note down topics you can cover in future posts.
- Create a Facebook Business Page Businesses have been using Facebook to reach out to their target audiences for years. However, this is not enough to convert likes into customers. You need to create a Facebook business page and use it to introduce your business and products, engage with your customers, and convert likes into buyers. You can also use your business page to share posts from your personal profile and vice versa. Let’s take a look at some of the things you can do to make your business page stand out.
- Start With a Great Profile Picture – Your Facebook business page starts with a profile picture. This picture should be clear, bright, and visually attractive so that it stands out. Make sure that the picture is of high quality and captures the attention of your target audience. You can either hire a photographer to take a professional picture or use an image editing software to edit an image of your choosing.
- Write a Compelling Description – The description on your business page should be compelling enough to compel your followers to like and follow your page. In this description, you can write about your business, products, and services. You can also use this section to write about your mission and vision.
- Choose a Suitable Cover Image – The cover image for your Facebook business page is another important feature. Similar to the profile picture, this image should be clear and visually attractive so that your followers notice it. You can use an image that is related to your business or products or you can use your logo.
- Create a Strong Call to Action – It is important that you tell your followers what they should do after they follow your page. You can write a strong call to action in your description, or you can use a custom tab to feature a prominent CTA that highlights the value of your page.
- Use Facebook Events Facebook events are another way to engage with your followers and build a strong brand. You can create an event around any occasion or season or you can create an ongoing event to keep your followers engaged and coming back for more. You can also invite your followers to join your event or host an event that invites discussions from your followers.
To create an event, follow these steps.
- Create a Facebook Business Page
- Create a Great Profile Picture
- Write a Compelling Description
- Choose a Suitable Cover Image
- Create a Strong Call to Action
- Use Facebook Events
- Create a Facebook Business Page
You can create a Facebook business page without having a website or a proper address. Once you create a business page, you can promote your products and services, engage with your followers, and respond to customer queries.
Creating a business page is easy, and you can do it on your computer or mobile device. Here’s how you can create a business page.
- Go to the Facebook Log-In Page – Open the Facebook login page and click Create a Page. You can also click Create a Business Page if you want to create a business page.
- Enter Your Details – You need to provide your business name, an address, a payment method, a category, and your email address. Once you submit these details, Facebook will review your account and create your business page in a few days.
- Create Strong Visual Content – You can start engaging with your followers as soon as your business page is created. You can start by creating visual content, such as memes, images, and videos that highlight your products, services, and brand.
Plan Your Marketing Strategies
You can use Facebook to market your business in many ways. You can create contests, or you can run advertisements and boost posts. You can create fan pages, groups, and events and even integrate your products and services with the Facebook website.
To get the most out of your Facebook marketing strategies, you need to plan your campaigns carefully. Here are some marketing strategies that you can use to market your business on Facebook.
- Create a Contest – Contests are one of the most effective ways to engage your audience and increase your reach to new customers. You can create a contest around a particular theme, such as the best travel blog, or you can create a quiz related to your products and services. Make sure that you have the rules clearly specified in order to avoid any legal issues.
- Run Ads – You can also use Facebook ads to reach out to your target audience. Facebook ads are cost-effective and have helped many businesses grow their reach and generate leads. You can choose from different types of ads and tailor them according to your business needs.
- Create Fan Pages, Groups, and Events – Another great way to engage with your followers is by creating fan pages, groups, and events. You can create fan pages about your products and services, and you can create groups for the exchange of ideas and information. You can also create events for your followers to attend and connect with each other.
How To Market Your Business With Facebook Ads
Facebook ads are another effective way to market your business and reach new customers. You can create ads that appear on the newsfeeds of your followers and increase your reach. You can also target your ads to specific people based on their demographics and interests.
Facebook ads are cost-effective and have helped many businesses grow their revenue significantly. If you want to start marketing your business with Facebook ads, you need to create an ad first. Here’s how you can do that.
- Go to Facebook Business Manager
- Log in to your Facebook business manager and click Create an Ad.
- Select an Ad Type
- There are different types of ads you can create, such as videos, images, click to calls, carousel, lead generation, events, and website clicks. Select the ad type that best represents your business and product.
- Create Your Ad
- Once you select the ad type, you need to create your ad. In this ad, you have to be sure to include a strong headline and relevant