‘lndustrialization’ is a deliberate policy by governments to create many industries in a country. The process of industrialization involves the production, increasing use of machinery and power tools, as well as the use of improved technology in production, all of which lead to a higher level of output of industrial goods.

When it comes to reaching customers, brand visibility is a challenge for marketers. Digital marketing has opened up new opportunities for brands, and Amazon has become a prime target for e-commerce marketers. With more than 230 million users worldwide, the Amazon platform is an ideal space to launch branded...