Facebook is a social network that revolves around users, but it’s also so much more. It’s a content platform that enables users to share and connect with each other in meaningful ways.
The site is home to almost 1.5 billion monthly users; it even surpasses Google as the third-most-visited site on the Internet. There are so many things you can do with Facebook, and connecting your business is just the beginning.
Facebook Business Suite offers essential tools for managing your company’s presence on Facebook. These apps let you build user profiles, check out insights about visitors, post updates, create ads, and monitor performance all from one place.
At first glance, these apps may appear as simple utilities for businesses that use Facebook for marketing or promotion. But dig a little deeper and see how they can be used to enhance your business profile across the board.
Create a Custom Audience
Custom Audiences are made-to-order audiences that you create and target with your Facebook ads. For example, if you run a clothing boutique and would like to promote a sales event, you could create an audience with your customers who purchased clothes in the past three months.
This makes it easier to target your ads at the people most likely to be interested in your sale event. Facebook also lets you create lookalike audiences from your current customer base.
With this feature, you can reach customers who are likely to have a similar profile to your current clientele. This can be helpful if you’ve been in business for a while and don’t have much data on your clientele. You can start to bring in fresh leads by targeting Facebook users who are similar to your current clients.
Facebook Ads Manager
Facebook Ads Manager is designed to help you create, track, and optimize your ads. This tool also allows you to create and run campaigns that are specifically geared toward your business.
Facebook Ads Manager lets you choose the type of ad you’d like to run, like a photo or link post. You can also select a target audience based on location, age, gender, and interests. A powerful feature of Facebook Ads Manager is the ability to optimize your ads based on performance.
You can view the number of impressions, clicks, and the cost of the ad to see which ones are performing the best. This information can help you make changes to your ad to make it more effective for your campaign.
You can also create and manage your budgets for your Facebook ads from within this app. This feature is helpful if your business is running ads on a budget and you want to track how much you’re spending.
Facebook Messenger Marketing
Facebook Messenger Marketing is a tool that lets you send automated messages to your clients. You can use this app to reengage past customers, send reminders about special promotions, and thank customers for their business. You can even send surveys and polls to get feedback from customers.
Facebook Messenger Marketing also lets you send automated messages based on people’s actions and interests. For example, you can send customers a message thanking them for visiting your store and letting them know they can use their rewards points.
This app can be very effective in building relationships with customers and keeping them engaged with your brand. It’s important to note that Facebook has certain rules and regulations on what can be sent through this app.
Facebook Pages Manager
Facebook Pages Manager is designed to help you build and manage your Facebook fan pages. This app can be helpful if you own more than one fan page. Facebook Pages Manager lets you view page insights and manage your pages from one place.
This app also allows you to respond to comments and post updates to your pages from Facebook Business Manager. You can also find and block spammers or harmful content that may be on your pages.
If you own multiple fan pages, Facebook Pages Manager can help you maintain them all from one place. This can save you time and effort when managing multiple pages for your business.
Facebook Video Ads Manager
Facebook Video Ads Manager is a tool that lets you create and manage your video ads. You can create video ads from scratch or select from a library of pre-made videos that Facebook has available.
Facebook Video Ads Manager gives you the ability to test different video ads to see which ones work best for your business. You can use your video ads to drive traffic to your website and encourage people to take a specific action, like signing up for your mailing list or purchasing a product.
Facebook Lead Ads
Facebook Lead Ads are designed to help you drive leads for your business. Facebook Lead Ads are specifically created for businesses that want to generate leads and increase their bottom line. Facebook Lead Ads work best when you have something to offer to your customers, like a free trial or sample product.
Once you create a Facebook Lead Ads campaign, you can easily manage it from Facebook Business Manager. This app lets you select the type of ad you want to run, like a photo or link post. You can also decide what you want to say in your ad and select a target audience based on location, age, and interests.
Monitor Your Brand
The Facebook Insights app allows you to view analytics for your Facebook page. This app can help you track your page views, user demographics, and the overall performance of your page. Facebook Insights is helpful if you have a Facebook page for your business.
This app will give you information about how many people are viewing your page and what they’re interested in. Facebook Insights can help you decide what types of posts to make and what times of day would be best for posting.
Create and Run Ads
Facebook Ads Manager is a robust tool for creating and managing your Facebook ads. This app helps you create image ads, video ads, and link ads. Facebook Ads Manager has an easy to use interface that lets you choose the type of ad you want to create.
You can select from a variety of options, such as emotion, audience, and product. Facebook Ads Manager also allows you to select a target audience based on demographics like location, age, and interests. Once you create your ad, Facebook Ads Manager lets you choose a budget and the amount of time your ad will be displayed.
You can also select which pages your ads will be shown on, like your Facebook page or other pages that are related to your business. Facebook Ads Manager also allows you to track the performance of your ads so you can make adjustments if needed.
This app makes it easy to create and manage your Facebook ads to help drive traffic to your website and generate leads.
Facebook Partner Program
The Facebook Partner Program enables advertisers to collaborate with their team and agencies to create and run campaigns. Facebook Partner Program is helpful for businesses that are running campaigns and need help managing them.
This program is helpful if you work in partnership with an agency that manages your Facebook campaigns or if you manage campaigns for your clients.
Facebook Partner Program lets you view real-time insights, create and manage campaigns, and view analytics. This app makes it easy to manage your Facebook campaigns no matter what is being advertised.
Facebook Calendar Events
Facebook Calendar Events is a simple app that allows you to create events and invite people to them. This app can be helpful if you conduct online meetups or host events in your area.
Facebook Calendar Events lets you invite people to events and share details. You can use this app to schedule events and keep track of guest attendance. Facebook Calendar Events is useful for businesses that host live events or online meetups.
These apps can help you manage your Facebook presence and help you better understand the audience you’re trying to reach. By utilizing these tools, you can create targeted ads, better engage with your customers, and create a better overall experience on Facebook.
While Facebook Business Suite may appear to be complex at first glance, once you have these tools mastered, you’ll discover how easy it is to manage your business on Facebook.