In a saturated digital advertising market, brands need to think outside the box and leverage unique mediums that resonate with their target audience. This is especially true for ecommerce businesses where there are plenty of options for customers to browse products and make purchases without ever leaving their homes.
In light of this, Facebook ads have become an essential tool for growing visibility, driving sales, and extending brand awareness. We know your business is dynamic—new ideas strike you every day.
With this in mind, we know it’s impossible to have all the answers at your fingertips at all times. That’s why we’re here to help! Our blog features tips, tricks, advice, and solutions to common problems that all business owners face.
If you’re looking for advice on how to tackle a specific problem or just want some new ways to look at old problems, you’ll definitely find what you need here!
Social media has changed the game in the advertising industry. Brands no longer need to pay hefty fees to air their commercials on television or get print ads in newspapers. Instead, a new platform has emerged where users actively share their interests and advertise their own products.
This is why more businesses are shifting their advertising budgets from traditional marketing channels to social media. It is no secret that Facebook is one of the best places for businesses to reach their target audience for free – if you know how to do it right.
Advertising on Facebook is an art in itself, especially when you’re able to measure your ROI and see exactly how many people are clicking your ads and buying your products as a result of them. Here are some expert tips on how you can leverage Facebook Ads to boost your sales.
1. Create a Facebook Store
When you create a Facebook store, your customers can start purchasing items straight from their newsfeeds without having to visit your website. This can be a great way to improve the conversions on your online store and boost your sales.
This is a great way to increase the traffic to your website and boost your sales, especially if you are just entering the e-commerce game. Facebook stores allow you to showcase your products and provide a seamless experience for users.
Another benefit of Facebook stores is that they allow customers to directly interact with you. You can post updates about new products, upcoming sales, and other information that will help build trust with your customers and encourage them to buy from you.
2. Utilize Dynamic Ads
If your ads are not performing as well as they should, you might want to try the dynamic product ads. Dynamic ads automatically adjust the display image and headline, depending on the person’s interests.
Dynamic ads are a great way to save time and boost your sales by focusing on the people most likely to buy your product. A recent study conducted by Facebook revealed that dynamic ads have a 25% higher click-through rate than non-dynamic ads. That’s a huge difference and can significantly increase your sales.
3. Use Video Ads
Videos are more engaging than static images, especially when it comes to Facebook ads. In fact, they are quite 50% more likely to get your audience’s attention. Not to mention, they also have a higher chance of leading to conversions and sales.
There are two types of video ads you can create – in-stream and in-display. The former is designed to be shown while a person is browsing their newsfeed, while the latter appears on other parts of the Facebook platform, such as in the sidebar.
Both have their own strengths and weaknesses, but both can help boost your Facebook ad conversions.
4. Utilize Sponsored Posts
Sponsored posts are a great way to drive traffic to your website and boost your sales. Sponsored posts are similar to Facebook posts where you pay to boost your post and make it more visible to your audience. But sponsored posts go one step further. Instead of targeting all your fans and followers, you can select the exact demographics and interests you’re hoping to reach.
This can help target people who may not otherwise see your post and drive them to your website. Sponsored posts are very similar to Facebook ads. You can select the audience you want to target, the type of post you want to create, and the amount of payment you want to spend.
The main difference between the two is that sponsored posts appear in the newsfeed, while Facebook ads appear in the right sidebar.
5. Leverage Custom Audiences
Custom audiences are basically a saved list of contacts that have already engaged with your brand. You can target these specific groups with Facebook ads, which can help boost your sales. Custom audiences are very useful if you have an e-commerce business. If you sell products online, you can create a list of people who have already purchased from you. You can then use this list to target those specific individuals with your ads.
This can significantly increase your sales and improve your conversion rates. This is also useful if you sell your products offline and have a database of your clients’ information, such as their email addresses or phone numbers.
You can then upload this information to Facebook and create a custom audience. This way, you can target those specific individuals with Facebook ads and drive them back to your website.
6. Ask Your Customers to Like Your Page
Before you start running Facebook ads and dropping money on each click, you should ask your current customers to like your Facebook page. This will help boost your Facebook page likes and will also allow you to start advertising to a larger audience.
You can do this by offering exclusive discounts, coupons, or special offers only to those who like your Facebook page. You can also ask them to share your page with their friends and family to help you get more likes. This is a simple way to build your audience on Facebook and will help you boost your sales in the future.
7. Build a Solid Audience Base Before You Start Advertising
Before you start advertising on Facebook, you should spend time building a solid audience base. This is especially true if you’re new to Facebook advertising and have no idea what you’re doing. Building an audience base first will allow you to test different ads and see which ones work best.
You can then retest those ads with a larger audience to boost your sales even further. Facebook offers a variety of ways to build an audience base. You can create a Facebook group, create an event, or host a live video. You can also try to get your current audience to share your posts and increase your reach.
The more people who like and follow your page, the more people will see your posts and ads. This will give you a broader audience to target with your ads and help you boost your sales.
8. Facebook Ad Tips for Naming Your Ad
You can name your ad as long as you want, but you need to keep one thing in mind – your headline has to be between 20 and 50 characters long. Therefore, you need to keep your ad title short and sweet.
You should also take note of the fact that it is not recommended to use the word “free” in your ads. This is because Facebook’s policy states that you cannot use the word “free” in your ad unless the service is actually free.
9. Utilize Facebook’s Built-In Timing Tools
Timing your Facebook ads is just as important as the content of your ads. The best time to run your ads is between 9:00 am and 6:00 pm because this is when the majority of people are online. This will help boost your ad conversion rates significantly.
You can also target specific demographics during different times of the day. For example, you can target people who are parents during the early evening when they’re likely to be home with their kids. You can also target the elderly during the late evening and early morning hours when they’re likely to be awake.
10. Boost your ad with an audience platform
Boosting your ad with an audience platform is a great way to boost your ad performance. Facebook has many built-in targeting options, but you can also use external tools to target your ads more effectively. There are many platforms and tools that can help you boost your ad and get more clicks.
Some of these include Synthesio, SocialBro, Hootsuite, and Sprout Social. These tools provide granular insights into your audience, including demographic information and preferred communication methods.
By boosting your ad with an audience platform, you can reach out to a broader audience and increase your ad performance. If you follow the tips listed above, you can significantly improve your Facebook ad performance. Facebook ads can be tricky to master, but with the right strategies and tips, you can increase your sales and profits.
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11. Never Just Stop With One ad
When you first decide to create a Facebook ad, you might be tempted to go with one ad and just keep rotating it. This can work to a point, but it’s not going to be nearly as effective as creating a few different ads targeted at different audiences. Your campaigns need to be targeted to specific demographics, with specific product offerings and specific landing pages.
If you are running a campaign that has a high click-through rate and low cost per click, you might want to consider increasing the budget. If you see that a certain ad is not getting the desired results, you might want to try a different ad. You might find that a different demographic is more responsive to a different ad, or that a different ad type might be more effective for your business.
12. Create effective ad copy
The most important part of an ad is the copy. This is what makes people click on your ad, what makes them want to buy your product. Since Facebook throttles the clickable text in the headline to only about 15-20% of what you actually write, it is essential to make every single word count.
When crafting your ad copy, try to keep in mind what your target customers are looking for. What are their pain points, problems they want to solve? What are they hoping to achieve by buying your product? What are they trying to get out of life? Your ad copy should tap into these emotions and drive people to click on your ad so you can solve their problems.
13. Use the Facebook Pixel
When creating a Facebook ad, you need to make sure that you’re tracking the results properly. This means setting up the Facebook Pixel and making sure it’s integrated with a CRM system like Hubspot or Salesforce where you can track your leads and sales properly. Make sure you create a separate campaign just for your ads so that you can properly track them and know exactly how much they’re costing you.
When setting up the Facebook Pixel, make sure to also integrate it with your Facebook page so that you can track your page views, leads and sales from your ads. This will give you a better idea of what your ads are actually doing, as well as help you to create more targeted ads.
14. Only run ads that have a clear objective
You need to ask yourself: “Why am I running these ads?” What is the purpose of your Facebook ads? Are you trying to build brand awareness? Drive website traffic? Increase sales of a particular product?
By having a goal in mind, you can measure your success better and more effectively. You can have multiple ads running at one time with different goals, but make sure that you track them separately so that you can optimize each one for their own specific purposes.
If you have one ad that is bringing in leads, but you have another ad that’s just bringing in website traffic, you can modify your ads accordingly to get the best results possible.
15. Don’t only rely on the cost per click metric
Sometimes the best Facebook ads are the ones that have the highest cost per click, but the lowest return rate. The cost per click metric can be useful to give you an idea of how expensive your ads are, but it doesn’t tell you how much you’re actually making.
Instead of focusing on the cost per click metric, you want to look at the return rate of your ad. This will tell you how effective your ads actually are, and will give you a better idea of how much you’re actually making per ad. In order to get a return rate, you will need multiple ads running at once.
This is because Facebook will show different ads to different people, so you need to have different ads for different audiences. The more ads you have running, the higher your return rate will be.
16. Integrate Facebook Ads with other marketing channels
The best strategy with Facebook advertising is to tie it in with other marketing channels to create an integrated marketing campaign. This will help to boost your Facebook ad results, as well as your other marketing campaigns.
One way you can do this is by promoting your Facebook page posts on your website. You can also try promoting your Facebook page posts on other social media channels. Another way to integrate your Facebook ads with other marketing channels is by creating content that is relevant to your target audience.
By creating relevant content, you are likely to earn likes and shares from your audience, which will help to promote your Facebook page and drive traffic to your website.
17. Focus on ad quality
When it comes to Facebook ads, quantity is not the key to success. It is quality. You want to focus on creating extremely high-quality ads that take advantage of the Facebook algorithm to give you more views and more clicks.
You want to do everything possible to make your ad stand out among the other ads that a person sees when they are scrolling through their feed. Some ways to do this include adding eye-catching images, using video where possible, using attention-grabbing headlines, and using a compelling call-to-action.
Let your ad act as a mini sales pitch. Tell your customers exactly what they will get if they click on your ad and purchase your product.
18. Use the 80/20 rule
The 80/20 rule applies to Facebook ads too. You will find that creating 20 high-quality ads that work 80% of the time is better than creating 100 mediocre ads. The 80/20 rule is also known as the Pareto Principle, which is the idea that 80% of your results come from 20% of your efforts.
In this case, you want to focus on creating a few amazing ads that are high-quality and highly targeted instead of creating a large number of low-quality ads. By creating a few amazing ads, you will be showing Facebook that you understand how the algorithm works.
This will cause Facebook to show your ads to more people. When you are creating your ads, spend more time focused on the image, headline and copy than the destination URL. If you create a high-quality ad that gets attention, but the URL is something like yoursite.com/product-name, Facebook will not show it as much because it does not have a high-enough relevancy score.
19. Avoid certain times of the day
Just like with any other type of marketing, you don’t want to run your Facebook ads at times when your audience is less likely to be online. And just like any other type of marketing, this will depend on what kind of audience you’re trying to reach.
Some businesses that might want to avoid running ads during certain times of the day include restaurants, retail stores and health and wellness brands, as people are less likely to be searching for those sorts of products at dinnertime.
If you’re targeting an audience that is likely to be at work during dinnertime, you might want to avoid running ads during lunch or dinnertime hours. This will give your ads more time to be shown and click on before your audience heads off to bed.
20. Use Facebook’s Self-Service Ad Platform
As mentioned, Facebook has a self-service advertising platform that all businesses can use to create and run their own Facebook ads. This is a great way to access Facebook ads without having to deal with an agency or a Facebook advertising specialist.
To access the self-service advertising platform, you need to create a business account on Facebook and then go to the Ads Tab. Once you’re on the Ads Tab, you can choose to start a new ad or manage an existing ad.
Once you select to start a new ad, you will be prompted to choose the type of ad you want to create.