Did you know that you can use Facebook Business Manager to manage your company’s ads on the social media platform? If you’re an advertiser, this is very good news! Even if you don’t currently have a business account with Facebook, there are plenty of features within FBM that will help streamline your ad management process.
You can use this tool to create and manage your advertisements, monitor their performance, and much more. Read on for our tips and tricks for using Facebook Business Manager.
Disclaimer
For those who are interested in the results of Facebook’s ad campaigns, the company has released a set of reports that are used by advertisers to measure the performance of their ads. This data is not available to the public, so some of the tips in this article may not be applicable to your specific situation.
Additionally, keep in mind that Facebook’s algorithms are ever-changing, so what works for you today may not work tomorrow. If you’re looking for a long-term solution, Facebook’s ad platform may not be the best fit.
Lastly, we recommend that you keep a spreadsheet of your ad campaigns so that you can track your progress over time. If you add a date to each ad, you can even track how your ads perform over a period of months. This will give you a better idea of what’s working and what isn’t.
Facebook Business Manager: An Introduction
The Facebook Business Manager is an incredibly powerful tool that can help you manage your ad campaigns, create new ad groups, and more. To access it, go to the “Settings” tab in the top-right corner of your Facebook page, and then select “Business Tools.”
Next, select “Facebook Business Manager,” and you’ll be taken to your FBM account. In this section, you’ll be able to create ads, edit your account settings, and view your “data insights” so that you can better analyze the performance of your ads.
The “Ads” tab is where you’ll spend most of your time when managing your ad campaigns, so let’s dive a little deeper into that.
Edit Your Audience and Ad Group Definitions
To create your first ad, navigate to the “Ads” tab in your FBM account, and then select “Create Ad.” Once you’re on the “Create Ad” page, you’ll be able to select your business account and ad account from the drop-down menus. After you’ve selected your ad account, you’ll be prompted to choose your ad type and ad objective.
Select your ad type from the drop-down menu and your ad objective from the second drop-down menu. After that, you can begin to define your ad group by clicking on “Audiences” in the left sidebar. Here, you can start to create your ad group definitions.
Underneath the “Audiences” section, you’ll see the “Ad Groups” section. Start creating the ad group definitions for the ad campaign you’re currently working on.
Monitor the Performance of Your Ads
When you’ve created your ad and are ready to start monitoring its performance, you’ll want to select “Ads” from the left sidebar in your FBM account. Once you’re on the “Ads” page, select “View Ad” from the drop-down menu next to the ad you’re currently working on.
From this page, you can see a variety of data that will help you understand how your ad is performing. There are six tabs on this page, each of which provides different information.
- “Ad Details”: This is where you’ll find your ad’s “details,” including the ad’s headline, link, and text. You can also select what type of ad your business will run, whether it’s an image or text ad.
- “Audience”: This is where you can select the demographic that you want your ad to be shown to.
- “Placements”: This tab shows you where your ad is being shown.
- “Bidding”: Here, you can see how much you’re paying for your ad and what your ad’s cost per click is.
- “Conversions”: This tab shows you how many people have clicked on your ad and what actions they’ve taken after doing so.
- “Settings”: This tab gives you general information about the ad, including its start and end dates.
Manage your Ads and ad groups at the same time
When you’re working with ad groups, you’re essentially creating “groups” of ads that are targeted towards a specific audience. So, if you have an ad campaign targeted towards dog owners, you’d create an ad group consisting of ads that are targeted towards dog owners.
Ad groups have a few different components that you’ll want to keep in mind as you’re creating them. For starters, you’ll need to select the “type” of ad group that you want to create. Ad groups can either be “link” or “image” depending on what type of ad your business has selected.
After you’ve selected the type of ad group you want to create, you can begin to add ads to that ad group. Simply select the “plus” button beside the ad group section, and then select the ad you want to add to that group.
Use the “Included Content” Functionality to Simplify your Tasks
One of the best features of Facebook Business Manager is the “Included Content” functionality. This tool lets you create templates for your ads, and then you can use those templates for multiple ads.
See: Understanding Meta Business Suite: What It Is and How to Make the Most of It
For example, if you have a “laser hair removal” ad, but you want to change the headline and include a link to a different website, you can use the “Included Content” functionality to create a template for that ad.
Then, all you have to do is edit the headline and add the URL for your new website. The “Included Content” functionality can be found under the “Manage” tab in your FBM account.
Create Ad Campaigns
If you create several ad campaigns within your FBM account, you can add those campaigns to a “parent” campaign. This will allow you to track the progress of multiple ad campaigns in one place. To create a “parent” campaign and add your ad campaigns, navigate to the “Ad Campaigns” section in your FBM account.
Once you’re there, click on the “Create Campaign” button, and then select “Parent Campaign.” Next, you can start to add your ad campaigns to your parent campaign.
Select the parent campaign from the first drop-down menu, and then select the ad campaigns you want to add from the second drop-down menu. Repeat this process for all of the ad campaigns you want to add to your parent campaign.
Monitor Performance
You’ll want to monitor the performance of your ad campaigns over time to see which ones are working best and which ones aren’t bringing in any new customers. To do this, you can use the “Ad Overview” section in your FBM account.
In the “Ad Overview” section, you can see the performance of each ad campaign on a graph over time. This will allow you to have a visual representation of the progress of each ad campaign. You can also use the graph to see when your ad campaigns are launching.
Add and Manage Advertisers
If you’re working with advertisers, you can add them to your FBM account to manage them all in one place. When you add an advertiser to your FBM account, you can assign them to specific ad groups so that you can easily see which ad groups they’re running.
