14 Must-haves for Your Email Marketing Strategy to Be Effective

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Email marketing is a crucial component of any brand’s marketing mix. In fact, email marketing is among the top digital marketing tactics for marketers in 2018 and beyond.

According to the latest eMarketer report, email will continue to be an essential channel for marketers, with its usage growing by almost 20% over the next two years. In this post, we’ll dive into how you can leverage email as a critical component of your company’s broader digital marketing strategy.

From tips on choosing the right software and writing effective subject lines to best practices for segmenting your lists and more, read on to get up to speed on everything you need to know about email marketing—and more importantly—how you can implement these tips in your own strategy.