Amazon Marketing Campaigns: What They Are and How to Successfully Implement Them

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When it comes to reaching customers, brand visibility is a challenge for marketers. Digital marketing has opened up new opportunities for brands, and Amazon has become a prime target for e-commerce marketers. With more than 230 million users worldwide, the Amazon platform is an ideal space to launch branded products.

For many businesses, Amazon has proven to be a profitable sales channel with a high ROI. However, launching an Amazon marketing campaign isn’t as simple as uploading your product listing and waiting for the sales to roll in.

To get the most bang for your buck with your limited budget, you’ll need to strategically plan before diving into this channel, while also measuring and monitoring your progress along the way.