In today’s world, brands have a lot of options when it comes to marketing their products or services. Promoting your brand on social media is one of the most effective ways to get more visibility for your business.
Even though there are several platforms that are known for their popularity among younger users, such as Instagram and Snapchat, TikTok has managed to gain a lot of attention from older audiences as well.
With more than 500 million monthly users worldwide and 330 million followers on Instagram, TikTok is one of the fastest growing mobile apps in history. It’s not just about watching other people lip-sync to songs; it’s also about making your own videos with special filters and editing tools that will make you look like a pop star!
You may have come across TikTok and its new business model, commonly referred to as TikTok Business. The company recently launched this new business initiative in India, followed by other countries such as the United States, Brazil, Mexico, Argentina, and Chile. TikTok Business marks a new direction for the brand.
It is no longer just a social media platform where users create and share short videos but a business platform that offers users various services related to the creation of short videos on an everyday basis.
To help you get started with your own TikTok Business venture, we’ve put together an easy-to-follow guide to all you need to know about this new initiative from TikTok and how to get started with it.
What is TikTok Business?
TikTok Business is a new business initiative for creators to earn money through short, fun videos. TikTok Business allows you to create short videos, like memes, stickers, stories, etc. that follow a specific theme every week. You can then submit your videos to TikTok and if they are selected, you will earn money every week.
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TikTok Business allows you to earn revenue by selling your videos on TikTok, where it gets a portion of the sales. The company will also have an ad-related revenue model where it will sell your videos and stories to brands, who will then display them in their ads and product placements.
While TikTok has been offering a few ways to earn revenue in the past, TikTok Business is a completely separate entity, with its own separate set of rules and regulations.
Benefits of TikTok Business
- Opportunity to earn money and make a living by creating content and videos.
- Flexibility in terms of what types of videos and content you produce.
- An opportunity to work on your own terms, without having to deal with the pressures of a 9-to-5 job.
- An opportunity to establish yourself as an influencer in the online space.
- An opportunity to build a community around your videos and content.
- An opportunity to build a long-term career by leveraging your TikTok Business success.
Requirements to get started with TikTok Business
- Age- You need to be 18 years or older to sign up for TikTok Business.
- Language- You need to be fluent in the language in which you choose to publish your videos.
- Internet Connection- You need a strong internet connection to upload your videos and to make use of TikTok Business.
- Mobile Device- You need to be able to upload your videos to TikTok Business using a mobile device.
- Computer- You will need a computer or a laptop to create your videos.
- Time- You will need a significant amount of time to create your videos.
- Creativity- You will need to be highly creative to create your videos.
Step 1: Sign up for TikTok Business
Go to the TikTok Business website, enter your email address and mobile number to sign up for TikTok Business. You can sign up for TikTok Business from any country except if you are in India.
TikTok Business has not been launched in the country yet. TikTok will send you an email with instructions on how to sign up for TikTok Business once it is available for your country.
Step 2: Install the TikTok Studio app and register as a business
You need to install the TikTok Studio app on your mobile device to submit your videos to TikTok Business every week. You can install the app from the following links – iOS, Android. Next, you need to register as a business on TikTok Business and provide them with your tax identification number.
You will find an option to register yourself as a business on TikTok Business when you log in to your account. You will have to provide your name, a valid email address and a valid phone number to register yourself as a business.
TikTok will ask you to provide a valid tax identification number such as your social security number.
Step 3: Promote your business through paid ads
TikTok Business is a new business model for the company. The company may not be actively promoting your videos and content related to your business. You can promote your videos and content on TikTok Business by using paid ads.
Paid ads give you the option to promote your content exactly as you want it to be promoted to your audience. You can promote your content through Display Network, TikTok’s ad network which can help you reach the TikTok community.
TikTok has a self-serve ad platform where you can create your ads and promote them. The company also has a few ad templates that you can use to create your ads. You will have to pay to promote your content through ads.
TikTok charges you based on your target audience and the duration of the ad you choose.
How to get started with TikTok Business?
The only way to get started with TikTok Business is to sign up for it. TikTok Business is currently available in India, the US, Brazil, Mexico, Argentina and Chile. Once the company launches TikTok Business in other countries, you can also sign up for it.
If you are in India, you can sign up for TikTok Business from the following link. You will have to provide your name, a valid email address and a valid phone number to sign up for TikTok Business. TikTok will ask you to provide a valid tax identification number such as your social security number.
If you are in the US, Brazil, Mexico, Argentina or Chile, you can sign up for TikTok Business from the following link. You will have to provide your name, a valid email address and a valid phone number to sign up for TikTok Business.
TikTok will ask you to provide a valid tax identification number such as your social security number.
Here are the steps you need to follow to create TikTok business account:
- Open your browser and visit: https://www.tiktok.com/business
- Next, go to the top right corner of the page and click create now
- Interestingly, you will be taken to the sign up page. Now, you can either sign up using your email address or phone number. To sign up with email, do the following:
i. Click email under the sign up button
ii. Next, enter your email address
iii. Enter your password
iv. Confirm your password
v. Enter the verification code sent to your email in the space provided
vi. Tick the small box to agree to the TikTok terms of service
vii. Lastly, click sign up and you are done.
If you want to use your phone number, click on phone and then follow the below guide:
i. Click on phone under sign up option
ii. Enter your phone number
iii. Enter your password
iv. Confirm your password
v. Enter the confirmation code sent to your phone in the space provided
vi. Tick the small box to agree to the TikTok terms of service
vii. Click sign up and you are done.
Those are the steps you need to follow to create or sign up TikTok business account. It is that simple and easy.
Important Features of Tik Tok Business
- Weekly themes- TikTok Business allows you to create videos that follow a specific theme every week. TikTok will notify you about the theme for the week and make them available for you to create your content. Themes for different weeks can vary and you can use your creativity to create content for each of them.
- New TikTok Studio app- TikTok Business comes with a new TikTok Studio app that allows you to create content for your business. The app will notify you about the theme for the week and you can start creating videos for your TikTok Business.
- Ad revenue model- TikTok Business has an ad revenue model that allows you to sell your content to brands and make money from it. TikTok will charge the brands a certain amount for the content created by you. TikTok will pay you a certain percentage of the amount charged by the company to the brands.
- Pause or quit TikTok Business- You can pause or quit your TikTok Business any time.
- Create a TikTok Business account- TikTok Business allows you to create a separate account and use it to submit your videos. You can create your account from the TikTok business website.
- Regular updates- TikTok will provide you with frequent updates about your TikTok Business account and will keep you informed about new developments.
- Ad-related revenue- TikTok Business has an ad-related revenue model that allows you to sell your videos and content to brands. The brands will pay you a certain amount for your videos. TikTok will deduct a portion of the amount paid to you by the brands and will keep it as its income.
Why you should use TikTok Business
If you are looking for an easy way to make money, TikTok Business is a great option. TikTok Business allows you to create videos that follow a specific theme every week. You can use your creativity to create content for each of them.
TikTok will notify you about the theme for the week and make it available for you to create your content. You can then create videos for the theme, submit them to TikTok and make money from them.
TikTok Business has an ad revenue model that allows you to sell your videos to brands and make money from it.