Although Google ads are the most popular form of digital advertising and a lot of brands advertise there, it’s not the only way to reach potential customers. The rise of AI and voice search means that Amazon ads are set to become even more important in the future, so why not get ahead of the game now?
Not only is advertising on Amazon extremely affordable, but it also has amazing targeting options that can help you identify exactly who your perfect customers are and then serve them ads tailored to them.
If you use another ecommerce platform like eBay or Etsy, don’t worry – they have their own ad campaigns too!
Amazon advertising is a great way to reach potential customers and drive sales of your product. With over 200 million Amazon users, this advertising platform offers an excellent opportunity for advertisers with products to sell on the platform.
Even better, Amazon advertising costs are much lower than other digital advertising channels, such as Google AdWords or Facebook.
There are several different ways to advertise on Amazon: Sponsored Products, Product Ads, and Product Display Ads. Each type of ad has its strengths and weaknesses, as well as its own strategies for success. The best way to understand which approach is right for your business is to get the details about each kind of Amazon Advertising and how it can help you achieve your goals.
What is Amazon Sponsored Products?
Sponsored Products are where you pay for your product to appear at the top of search results for keywords relevant to your product. With this option, it’s entirely up to Amazon’s algorithm how your product appears to customers.
There is no way for you to directly control where your product shows up in search results. You can choose from a wide range of keywords. You will be charged for clicks on your ad, regardless of whether or not someone clicks on your product or on the “Buy Now” button. This is the maximum amount you can pay per click of your ad.
Your maximum bid will be shown in your account as a suggestion, but you can also set a max bid of $0 to let Amazon automatically set your bid for you.
What is Amazon Product Ads?
With Product Ads, you pay Amazon to show your ad to customers who have already visited your product page on Amazon. This option offers you more control over where your ad appears, but you will have to pay extra to promote your product page instead of promoting your product directly.
Amazon will recommend what keywords you should use in the copy of your ad. You can also choose the image that will appear in your ad, as well as the placement of your ad. You can choose from several different places where your ad will appear, such as the product or search results page, on other product detail pages, or on your product bundle or collection page.
Finally, you can choose the type of ad to create. This will determine where your ad will appear and how much it will cost.
What is Amazon Product Display Ads?
Amazon Product Display Ads are an image-based ad that users see when they are browsing Amazon. You pay for these ads based on the number of impressions – how many times the ad is shown – and not based on clicks.
This is a great way to capture the attention of potential customers who are already shopping on Amazon. You can choose which product types you want to show your ads on, such as clothing, electronics, or jewelry, which is especially helpful if your product is in a category that gets a lot of traffic.
It’s important to note that Product Display Ads can’t be targeted toward a specific product page. Instead, they appear on general product categories. In other words, you can’t choose to show your ads on just “Women’s Jeans” or “Giant Teddy Bears. ” You will have to select a broader category, such as “Clothing” or “Toys & Games.”
How to advertise on Amazon with Sponsored Products
Creating a Sponsored Product ad campaign is quick and easy. You’ll first select the type of ad you want to create: Headline, product display, or search ad. Then, you’ll enter your product information and the amount you want to spend each day.
Amazon will review your ad for accuracy and let you know if it’s approved for publication. You’ll also see how much your ad will cost per click and how much you can expect to pay per sale as a result of your ad. While you can use a mix of head-line and product display ads, but it’s best to focus just on product display ads at first.
Once you have more experience with Amazon ads, you can try adding headline ads to your ad campaign. However, if you’re just starting out, it’s best to focus just on product display ads because they have a lower click-through rate (CTR) than headline ads.
This means you have a better chance of appearing at the top of search results with product display ads than headline ads.
How to advertise on Amazon with Product Ads
Product Ads are best for driving direct purchases from Amazon customers who are already interested in your product, or who have already added your product to their shopping cart. To create a Product Ad, you’ll select your product, enter your ad text and choose your ad type, and then select your daily budget.
Your daily budget is the total amount you want to spend on your ad each day. This doesn’t mean you will spend this amount each day. It means you will be charged this amount each day. Amazon will charge you when the ad ends, not when it’s clicked.
You will then be charged for each ad click, but only when the click is profitable. Keep in mind that Amazon will automatically review your ad to make sure it follows the Amazon Advertising Guidelines.
How to advertise on Amazon with Product Display Ads
Product Display Ads are great for generating new product views, driving website traffic, and increasing brand awareness. You can choose the type of products on which you want to show your ad and the amount you want to spend each day.
Keep in mind that you may have to wait a few days before your ad is approved. Amazon will review your ad to make sure it follows the Amazon Advertising Guidelines. You can also choose the ad format, which will affect where your ad shows up on Amazon.
Amazon offers several different ad formats, including carousels, banners, and swipes. A carousel ad consists of several images that customers can swipe through to see. A banner ad shows a single image, while a swipe ad is a single image with a call to action.
How to Set Up an Amazon Ad Campaign?
The first thing you should do before setting up an ad campaign is to create a product listing optimized for search. Make sure your title, description, images, and even your product price are optimized for visibility in search results.
Next, you’ll want to create an ad with your desired ad copy and selection of images. Upload your product feed and select your ad type. Amazon will review your ad for accuracy and let you know if it’s approved for publication. Finally, you’ll set your daily budget and start your ad campaign.
Pros and Cons of Amazon Advertising
If you’re considering advertising on Amazon, keep these benefits and drawbacks in mind. Amazon Advertising is relatively inexpensive when compared to other digital advertising channels, such as Google AdWords or Facebook.
The average cost per click for Sponsored Products is $1.48, while Product Display Ads cost $0.51 per click. Amazon Advertising is accessible to sellers on any budget. It costs nothing to set up an ad, and you can start with a small budget. With no minimum purchase requirement, you can start advertising with as little as $5.
Amazon Advertising is easy to set up and manage. You can set up an ad in just a few minutes and manage it from any computer or mobile device with an internet connection. Amazon Advertising can help you increase sales, build brand recognition, and generate new customers.
Should You Use Amazon Advertising?
If you’re trying to sell a product on Amazon, the best way to do that is to create great product listings and drive traffic to them. Advertising is a great way to amplify your sales, but it’s important to remember that advertising won’t replace customer acquisition. Advertising will not drive sales if you don’t have an attractive product listing that resonates with potential customers.
Advertising will only amplify sales if you’re driving traffic to your product listing. If you want to succeed with Amazon advertising, it’s essential to have a great product listing. The best way to advertise on Amazon is to create a great product that solves a problem, is useful, and solves a problem.
Then, create an attractive product listing that converts customers by helping them solve their problem when they visit your product page.
How to Achieve Success with Amazon Ads
These tips will help you achieve success with Amazon advertising and drive sales of your product through advertising. Remember, you can’t just create an ad. You need to have a great product page that converts customers as well.