With more than 200 million monthly active users and an average of 1 billion daily mobile users, Facebook is one of the most popular social networks in the world. What’s more, Facebook has also become a popular destination for online shopping. Since its launch, Facebook Marketplace has grown to be a leading digital marketplace with over 150 million monthly users.
If you have a business selling physical goods, selling on Facebook Marketplace can be an excellent opportunity to promote your products and sell more inventory. Even if you don’t have any items to sell right now, learning how to become a super seller on Facebook Marketplace will help you increase your visibility as a seller when the time comes to do so. Here are some helpful tips to get started.
Facebook Marketplace is becoming a popular way for people to buy and sell new and used goods locally. As a seller, you need to know how to navigate this unique platform to grow your brand and sell more items. Users on Facebook Marketplace can communicate directly with those interested in buying their products.
It’s different from selling on a general Facebook page because the potential buyers are specified by interests, location, age group and other criteria. However, there are some strategies that work when selling anything anywhere. Here are ten tips that will help you become a super seller on Facebook Marketplace:
1. Be honest and transparent
Most buyers will be able to spot a fake seller or product, so be honest and transparent in your products and listings. If there is anything you aren’t clear about, be upfront about it. If you aren’t sure of the condition of an item, use words and phrases like “as seen”, “good condition”, or “some wear and tear” to be clear with potential buyers.
Never try to mislead customers and be sure to follow Facebook’s terms of service when selling on Marketplace. Similarly, be honest with payment details and shipping policies. If you need to charge a certain amount for shipping or have certain policies, be upfront about it. This will help you build a positive reputation as a seller.
2. Be responsive
As with most platforms, the best way to engage with customers is to respond to questions and comments in a timely manner. Be attentive to messages and respond in a timely manner. This can help you avoid misunderstandings and miscommunications between you and your customers.
If you receive a message and are unsure of the best way to respond, you can always try to get in touch with the customer and see if they are still interested in purchasing the item or if they have any questions.
3. Be flexible
One of the best ways to stand out as a seller on Facebook Marketplace is to be flexible in your pricing and product offerings. This can help you attract a wider audience, giving you more potential buyers. Even if you have a set pricing, you can use words like “flexible”, “open to offers”, or “negotiable” to show that you are open to a better price for that particular item.
This can help you avoid losing potential buyers by having too high of a price and having no one interested in purchasing your product. Offering flexible pricing can help you build a reputation as a more trustworthy and likeable seller.
4. Have quality photos
As with any online marketplace, photos are an essential part of your listings. They are the first impression that potential buyers see, so they need to be clear, concise, and well-lit. Photographs should show the item from multiple angles and include the condition of the item, especially if it has “some wear and tear” or is “used”.
Photographs are especially important when selling something that is difficult to show in person, such as an item of clothing.
5. Provide fast shipping and good customer service
Fast shipping and good customer service go hand in hand. This is one of the most important parts of selling on Facebook Marketplace and for online sales in general. If you know the shipping time for the item, make sure you adhere to those time frames. If you are unsure of the shipping time, try to be as close to the speed as possible.
6. But most of all, be patient
When you’re selling on Facebook Marketplace, you will come across people who want to purchase your items but can’t because of their location or payment methods. Although frustrating, be patient with these buyers.
At the same time, be patient with customers. Sellers have certain expectations for the products they purchase, and sometimes, those expectations aren’t met. Be patient with customers, especially if they are trying to work through the return and shipping process.
7. Set aside adequate time to respond to customer requests
When you are selling a lot of items at once, you will likely receive a lot of customer service requests. While it’s great that people want to purchase your products, you don’t want to become overwhelmed with messages. You can set up an email address for customer service requests so that you can respond to emails from your phone or computer and have them in one place.
8. Don’t forget the small details when shipping to a buyer
Again, when selling items, you will likely see customers with specific shipping preferences or requirements. These customers will want their items, but if you forget to include all the details that come with shipping, they might be upset and leave a negative review.
Therefore, when shipping an item, make sure to include all of the relevant details that the customer needs, including the tracking number if they requested it. Don’t forget the small details when shipping that would make the experience better, such as adding a free gift or including a thank you card. These small gestures can make a big difference in the customer’s experience.
9. Research your target audience
Before you begin to sell on Facebook Marketplace, you should research your target audience. This can help you decide which items to sell and what products and categories would be the most popular.
You can conduct research by looking at the interests of people closest to you, but you can also use Facebook to better understand what your audience likes and wants. You can do this by creating a Facebook ad and selecting the “audiences” tab. Here, you can select the people you want to view the ad, the age range, and other details.
10. Create a branded and reliable profile
When you first begin to sell on Facebook Marketplace, your profile will likely be new and have few followers. In order to build your brand and become a super seller, you need to build a reliable profile. You can do this by creating a branded profile page and uploading quality images and videos that represent your brand and products.
Facebook Marketplace is quickly becoming one of the most popular ways to buy and sell new and used goods. As a seller, you need to know how to navigate this unique platform to grow your brand and sell more items.
With these three tips, you can become a super seller on Facebook Marketplace and sell more products than ever.