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How to Create a Facebook Fan Page for Home Business

You already know how effective a Facebook Fan Page can be for marketing small and large businesses, charities, solopreneurs, bands, and even politicians. You can interact with Facebook users by using the fan page. These pages are effective tools for growing an audience and have various characteristics of a normal profile page.

Creating a Facebook Fan Page

Utilize your preferred mode of access to Facebook and log in with your current credentials. The blue control bar at the top of a Facebook page is the easiest place to start when creating a fan page. Next to the Home button on this bar, select Create. A drop-down menu containing a number of options for your page will appear. Page is the first choice on the list.

Choose Page and you will be brought to another screen showing two options.

  • Business or Brand
  • Community or Public Figure

Categorize Yourself

You will be asked to input the name of your page after selecting one of these two. You can add keywords that you want to appear frequently in Google’s or other search engine results pages (SER) for.

In the following form, you must select a Category for the page. There are literally thousands of categories available on Facebook. Each major category is followed by a set of subtitles that are arranged alphabetically. Each item has a link that will take you to a list of other sites that are listed underneath it. Look around and choose the one that is most appropriate for your needs.

You can modify the category on your page if you desire at a later time to do so using the edit menu on your fan page. The page’s About tab is where you’ll find the edit menu. You are free to switch the category whenever you wish.

Images for Your Fan Page

The profile picture and cover photo for the page must then be uploaded. You always have the option to go back and change any one or both of these items. These things can also be changed whenever you like.

The little icon that will show up next to any posts or comments you make is your profile picture. The larger, more prominent cover photo will be displayed at the top of your fan page. The ideal dimensions for this image are 820 pixels wide by 462 pixels high.

Settings for Success

When you finish—or don’t finish—the picture work, the page will load automatically. The administrator and other roles for the page must now be set. You are immediately designated as an administrator because you created the page. You will have complete authority over the page as the admin. Others can be added to your admin. As an illustration, your virtual assistant can aid you in managing the page.

Along with administrator, other responsibilities on the page include editor, moderator, advertiser, analyst, and jobs manager, each of which has varying amounts of influence. The number of persons you can designate to these positions on Facebook is unrestricted. Additionally, anyone can be added or removed at any moment. Visit your fan page and click the Settings tab in the white bar at the top of the screen to make changes. On the main blue bar, Settings are positioned immediately beneath the Notifications icons.

Once you click Settings, a new page with a number of settings for this fan page will appear. Navigate through them all to personalize your page.

Before continuing, make sure to read Facebook’s terms. You can do this by clicking the option labeled “Review the Facebook terms.” Make sure you are aware of Facebook’s policies because breaking them could lead to the deletion of your page.

Build Fan Pages on Mobile Devices

To build a page using a mobile device open the Facebook app and sign in. Use the hamburger menu and choose Pages next to the orange flag. This will allow you to create or view already existing pages.

You will name and categorize your page as discussed above. Categories will be in a scroll-down list. Choose Next when you are done. You can add a website link, profile photo, and cover photo or skip these steps. When you are done you can tap Visit Page to navigate to the new fan page.

Delete a Facebook Fan Page

As an administrator, you can decide to delete a page at any time. To do this go to the fan page and choose Settings located at the top of the page. Look in the General Tab. At the bottom is the option to remove the page. Make sure the correct page displays, click to delete and confirm.

Customizing Your Facebook Fan Page

Before you start gathering fans, make sure your fan page provides all the important information about your business including:

  1. Link to your home business website
  2. Fill in the About information related to your business
  3. Integrate other social media such as Instagram, YouTube, or Pinterest

What to Post on Your Facebook Fan Page

Even while creating a Facebook fan page for your business has a marketing focus, you shouldn’t limit your postings to solely “purchase now” messages. Because this is a fan page and social media in general, creating a community is your main objective. In order to achieve that, you must post messages that will draw followers and encourage interaction with you in addition to useful information. Here are some suggestions for postings:

  1. Posts from your blog
  2. Blog posts or articles from other sources
  3. Images with quotes or memes
  4. Ask questions
  5. Give the scenes look into your business
  6. Give advanced access to your content
  7. Special offers for fans only
  8. Videos
  9. Contests or giveaways
  10. Anything that your fans would be interested in knowing about

You might think about incorporating a group within your fan page, which Facebook can assist with. Facebook will have a box that says Groups with instructions on how to create a Facebook group around your fan page when you click on Community in the left-hand menu.

You must do more than just post messages to your page on social media, like other platforms. You should also communicate with your followers and reply to comments.

Creating a Custom URL

You must amass 25 fans before you can have a personalized URL, such as (people who have clicked the “Like” button on the top of your fan page). The best place to start is by informing your profile page friends about the fan page. Either send them a personal invitation or make a post about the page on your profile feed. When asking people to like your page, use caution because it occasionally irritates people. You should only invite people who are enthusiastic about what your fan page has to offer.

You can also build your following by including links to your fan page:

  • On your website
  • In your email signature
  • On other social media (i.e. send a tweet about your fan page)
  • On your business card
  • In a message to your email list
  • On a blog post about the fan page
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