Facebook is a unique platform with unique marketing challenges. Many businesses struggle to find their target audience and get discovered. Even if you have lots of followers, it’s not enough – the trick is to have followers that are relevant to your business. The more you understand about Facebook and...

Christmas Sales: After Black Friday, the Christmas season kicks into high gear with a stream of sales, promotions and discounts. While some shoppers love this time of year for the bargains, others find it overwhelming. If you’re in the business of selling Christmas-themed products or services, then you need to...