Thus government as a process or the art of governing refers to the way public business is carried out. In carrying out public business, there is the need for the use of creative skills. Policies have to be adapted to the prevailing situation. Thus is precisely why governing is an art.

In a saturated digital advertising market, brands need to think outside the box and leverage unique mediums that resonate with their target audience. This is especially true for ecommerce businesses where there are plenty of options for customers to browse products and make purchases without ever leaving their homes. In...