There are so many different advertising options available to businesses, it can be overwhelming. What should you advertise? Where should you advertise? How much should you spend on advertising?
The list goes on. If your company is fortunate enough to have the budget for advertising, the first question you need to ask yourself is: where do my customers hang out online?
See: Types of amazon ads
For example, if your business sells books, it makes sense to advertise on Amazon.com. You will reach a target audience that aligns with your business and drive sales through their website. However, if your target market isn’t inclined to purchase books online (maybe older adults who aren’t as tech savvy), then perhaps it doesn’t make sense for you to advertise on Amazon.
In this blog post, we’ll discuss how you can optimize Amazon advertising efforts by understanding your target market and identifying the right digital marketing channels for your business. Let’s get started!
Amazon is a titan of the e-commerce world. It has left competitors like Walmart and eBay in the dust, and now one in every five online searches begins with Amazon. But as a third-party seller, you do not have access to the same visibility that manufacturers have.
Instead, you must work on optimizing your Amazon advertising strategy to make sure your products catch the attention of relevant customers as they browse through search results. With more than 230 million active users, Facebook advertising has been a staple for many brands looking to reach their target audience directly.
However, with news about their data breach scandal still fresh in everyone’s minds and digital users becoming increasingly aware of how much data is being collected about them and sold to advertisers, some are hesitant to implement Facebook ads into their strategy.
If you’re currently using or thinking of using Facebook Ads as part of your Amazon Advertising Strategy, here’s what you need to know before getting started..
How to Optimize Your Amazon Advertising Strategy
When creating an advertising strategy for Amazon, you should consider all advertising channels that are available to you, including Amazon Sponsored Products, paid product placements (PPPs), and Amazon Advertising on Facebook.
Amazon Sponsored Products allows you to focus on keywords that are more general and are more likely to get more traffic. Amazon PPPs allow you to bid on keywords that are already getting clicks from people who are actively looking for products in your niche.
Amazon Advertising on Facebook allows you to target people who are not necessarily searching for products. You can find people based on the pages they like, their demographics, where they live, what they do for a living, and more.
Facebook Advertising for Amazon Sellers
Facebook advertising for Amazon sellers is one of the most cost-effective options for reaching potential customers. The best part is that you can target your ads to specific people based on their interests and demographics, so you can be sure your ads will be seen by the people most likely to buy your products.
And Facebook ads are easy to set up and manage. You can create ads using your computer or tablet, or you can manage your ads through an advertising manager like Sprout Social.
What You Need to Start Advertising on Facebook
Before you get started with your Facebook advertising for Amazon strategy, you’ll need to create a Facebook Business Manager account if you don’t already have one. Then you’ll need to set up a Facebook Business Manager ad account so you can create and manage your Facebook ads.
How to Create a Facebook Ad for Amazon Selling
The first step to creating a Facebook ad for Amazon is to choose your ad objective. There are four objectives to choose from:
- Promote your product or service – This is best for building brand awareness and getting new customers.
- Raise attendance to an event – This is the perfect choice if you’re promoting a live event.
- Engage your customers – This objective directs customers to your website where they can make a purchase.
- Get people to sign up for your mailing list – This objective is great for building your email list. Next, you’ll want to decide what type of ad you want to create. Facebook allows you to create standard text ads, image ads, or video ads.
Strategies to Grow your Audience and Increase Sales By Advertising on Amazon
- Make sure your product is compliant with Amazon’s rules and regulations for advertising. Facebook is even stricter than Amazon when it comes to what you can and cannot include in your ads.
- Find out what your Amazon product’s sales rank is and its cost-per-click (CPC) before you create your Facebook ads. You can do this by searching for your product on Amazon and looking at the Amazon sales rank and the Amazon Sponsored Products ads.
- Choose between promoting your product and promoting your brand. When promoting your product, you want to focus on keywords that are more general and are more likely to get more traffic. When promoting your brand, you want to focus on keywords that are specific to your product.
Why use Facebook ads for Amazon marketing?
Facebook ads provide you with a way to reach potential customers who are not actively searching for products on Amazon. You can target people based on things like their demographics and where they live.
This allows you to get your products in front of people who might not normally see them on Amazon. By advertising on Facebook, you can show your products to people who may not have seen them on Amazon before.
This allows you to reach new customers who may not have seen your products before, as well as people who have purchased from you in the past. And because Facebook ads cost less than many other forms of advertising, it is a great way to get your products in front of a wider audience without breaking the bank.
The Complete Guide to Amazon Advertising
Now that you know how to optimize your Amazon advertising strategy, it’s time to put your new knowledge into practice. You can start by creating an advertisement strategy that includes where you want to advertise, what you want to promote, what channels you want to use, and how much you want to spend.
If you want to use Amazon ads, you’ll need to set up an Amazon advertising account as well. You can also use sponsored product placements, which are ads that Amazon puts in front of your product listings.
It’s also important to monitor your ads to make sure they are getting the results you want. By tracking the performance of your ads, you can determine what is and isn’t working so you know how to better optimize your Amazon advertising strategy.
Ads Types for Amazon Advertising Strategy
When setting up your advertising campaign, keep these ad types in mind. Autofill ads – These ads are designed to optimize the product listing experience for customers by automatically suggesting products based on a few key search terms.
You can specify the types of products you’d like to suggest, as well as the product attributes that should trigger the recommendation.
- Carousel ads – Carousel ads allow you to present multiple products in a single ad to increase your chances of generating a sale. Product Carousels are the most common type of carousel ad, allowing you to display up to 10 images per ad. You can also create look-alike carousels, which are meant to appeal to customers who are likely to buy products similar to what you’ve already sold.
- Consumer search ads – These ads allow you to appear at the top of search results based on the customer’s query. While these ads are shown on the Amazon website, they are hosted and served by Facebook.
- Feed-based ads – Replacing Sponsored Products ads, Feed-based ads are shown in the side feed of an Amazon user. You can choose to target either all Amazon customers or only those who have previously browsed your product listings.
Why Use Facebook for Amazon Advertising?
Customers are already on Facebook. If you can bring your product to the attention of these potential customers, you’ll be much more likely to sell them than if you are targeting a completely new audience.
Facebook offers excellent metrics. You can easily track your return on investment (ROI) and see what’s working and what isn’t. This lets you make data-driven decisions and optimize your campaign as you go.
You can use Lookalike audiences. With this approach, you’ll target an audience with similar characteristics to your best customers. This is a very effective way to expand your reach and increase your sales.
Facebook has a large and diverse audience. With nearly 2 billion monthly users, Facebook is a one-stop shop for reaching customers across the globe.
How to Setup a Facebook Ad for Your Amazon Marketing Strategy?
There are a few key components to any effective Facebook ad, so let’s take a look at them one by one.
- Ad image – The ad image is the first thing your customers will see when they see your ad. It should be eye-catching and relevant to your product. Avoid words like “buy” or “sale” in your image as this may lead to restrictions from Amazon.
- Ad headline – The ad headline is the text above your image. You have only 25 characters, so make sure it’s compelling enough to catch the eye and get clicks.
- Ad copy – The ad copy is what’s below your image. It should include a brief description of your product and include a CTA that leads to your product listing.
Why use Facebook ads for Amazon advertising?
You can create highly targeted ads. Facebook lets you target your ads based on a number of factors, including age, gender, interests, activities, hobbies, workplace, education, relationship status, political affiliation, language, device type, device usage, operating system, and internet service provider.
With so many options, you can create highly targeted ads that will appeal to an exclusive audience and minimize the wasted effort of sharing your ad with those who are uninterested.
You can use Lookalike audiences. With this approach, you’ll target an audience with similar characteristics to your best customers. This is a very effective way to expand your reach and increase your sales.
Facebook has a large and diverse audience. With nearly 2 billion monthly users, Facebook is a one-stop shop for reaching customers across the globe.
Facebook Ad benefits for Amazon Advertising
- You can create highly targeted ads.
- You can use Lookalike audiences.
- Facebook has a large and diverse audience.
- Facebook allows you to use their Creative tools.
- You can create amazing ads that drive conversions
- You can track your return on investment (ROI)
Limitations of Facebook Ads for Amazon Advertising
- Facebook has a brief character limit, so you must be concise in your ad copy.
- Your ad may be rejected if it doesn’t follow the guidelines. This can result in a loss of time, effort, and money.
- Facebook ads are expensive. Creating and maintaining an effective ad campaign requires money—lots of it.
- You might get an audience that’s completely irrelevant to your business. For example, if you sell children’s toys, and you target parents in your ad, you’ll get parents—but they might not be the ones you want.
Targeting and bidding with Facebook Ads
You can choose where to show your ad and to whom by selecting a target audience and a budget. From there, Facebook will automatically select the best combination of ad format, ad copy, and bid amount to achieve the best results. You’ll also have the option to choose between two ad types:
- Sponsored Stories – Sponsored stories are a type of native advertising. They appear as a story in the feed and use images, video, and actions from friends who Like your page to promote your product.
- Sponsored Posts – Sponsored posts are a great way to highlight your products or services. These posts can be either text or image-based and are shown in the feed. They can be used to try and drive website traffic, generate sales, or encourage people to take a certain action.
The Complete Guide to Amazon Advertising
Once you’ve chosen your product and figured out your marketing strategy, it’s time to set up your ad campaign. Choose your ad type. Keep in mind that Sponsored Products may have higher click-through rates (CTRs) than other ad types.
Select your ad format. There are many different ad formats to choose from, including image, video, headlines, and sliders. Create your ad. You’ll have the option to use some pre-made templates or create a completely custom ad. Keep the following in mind as you create your ad:
- It should be eye-catching and relevant to your product.
- Avoid words like “buy” or “sale” in your ad as Facebook may reject your ad.
- Include a CTA that leads to your product listing.
Conclusion
After reading this article, you should know how to optimize your Amazon advertising strategy, as well as how to use Facebook ads for Amazon marketing. Facebook ads are a great way to reach a wider audience, and they are cheaper than many other forms of advertising.
Facebook ads can also help you promote your brand or product and get new customers. Now that you know how to optimize your Amazon advertising strategy, it’s time to put your new knowledge into practice.
You can start by creating an advertisement strategy that includes where you want to advertise, what you want to promote, what channels you want to use, and how much you want to spend.
