The new Facebook Marketplace is a great way for people to buy and sell locally. It’s proving popular with users, but it can be challenging for businesses looking to monetise their presence on the platform.
We know that many of our readers have tested the waters with this feature before, so you will know that setting up your business account and optimising your profile are just the first steps in getting started.
In this article, we offer some top tips on how to use the new Facebook marketplace to your advantage, even if you don’t plan to actively sell anything – by focusing on building trust and awareness of your brand through local searches and targeted advertising.
There are more than 2 billion active users on Facebook, which is why it’s no surprise that small businesses are now flocking to Facebook Marketplace to reach potential customers. As with most social media platforms, the benefits of using Facebook Marketplace to sell your goods or services is obvious — but it’s not as simple as signing up and waiting for the sales to roll in.
If you’re struggling to make money with Facebook Marketplace, you’re not alone. Many small business owners have found this platform challenging. However, with the right preparation and strategy, you can ensure your efforts yield results.
What is Facebook Marketplace?
Facebook Marketplace is a place to buy and sell locally. It lets you list your items for sale, discover new products, and find people to sell to. Facebook Marketplace is a place where people can buy and sell locally with a community of people they trust.
With 2 billion people using Facebook every month around the world, the Marketplace lets you connect with the people in your community. Similar to Craigslist, the Facebook Marketplace lets users easily find and buy items locally.
However, unlike Craigslist, the Facebook Marketplace is exclusively on Facebook, which means users can connect with one another more easily. The Marketplace is split into categories, making it easy to navigate and find items that fit your needs.
You can search for items locally, as well as items from other users around the world. If you’re looking for a certain type of product, the Marketplace makes it easy to browse through different items until you find what you’re looking for.
Why Small Businesses Are Turning to Facebook Marketplace
The core Facebook platform might be a challenging place to make sales, but the Marketplace is an opportunity for small businesses to make money. Facebook has been targeting small businesses as part of its advertising strategy, which includes a heavy focus on Marketplace.
Facebook Marketplace is particularly useful for home services businesses and those that sell online courses. Facebook Marketplace is a great place to attract local customers, and it’s free to use.
3 Steps To Get Results With Facebook Marketplace
There are three steps you can follow to make sales with Facebook Marketplace.
- Strategy – Before diving into Market Place, make sure you have a solid strategy in place that considers your objectives, target audience, and budget. You can’t just dive in and see what happens — you need a plan that’s going to help you achieve results.
- Content – With thousands of other sellers on Marketplace, you need to ensure you stand out from the crowd. Using story-based content can help you differentiate your business and engage with your audience.
- Promotion – Facebook is the perfect platform to promote your Marketplace posts and drive more sales. You can do this by boosting your posts, creating an ad, or running an ad campaign.
2 Ways to Optimize Your Posts for Better Results
There are a few ways you can optimize your posts for better results.
- The first way is to start using Marketplace as part of your broader marketing strategy. While it’s okay to post your products or services a few times, it’s important to diversify your marketing efforts. Try to avoid a repetitive approach. Instead, try to consider Facebook Marketplace as one part of a broader marketing campaign that includes other social media platforms.
- The second way is to get to know your audience better. While there are millions of users who can see your posts, it’s important to understand who you’re trying to target. By understanding your ideal customer, you can create better content that’s designed to resonate with them.
3 Strategies for Driving Sales with Facebook Marketplace
- Offer A Discount – If you have a limited-time offer, it can be a great strategy to promote that on Facebook Marketplace. For example, if you’re a landscaper and you want to boost sales in the winter, you could offer a discount to customers who book their service in the winter.
- Find Your Ideal Customers – One important strategy to drive sales on Facebook Marketplace is to find your ideal customers. Once you find them, you can create posts that attract them to your business.
- Run A Contest – One of the best ways to drive sales and grow your audience is through a contest. You can do this by offering a freebie, gift, or something else in exchange for people visiting your business page.
Why is Facebook Marketplace difficult for small businesses?
Facebook Marketplace is a great way for small businesses to tap into the power of Facebook’s 2 billion users. However, it can be challenging to use Facebook Marketplace to make sales. This is largely due to the fact that Facebook users are used to browsing products from friends and family, and not from businesses.
This can make sales challenging, but there are ways to overcome this. These challenges include limited space for text, lack of feedback, and lower trust among users when buying from businesses. These challenges can be overcome by using the right strategies.
Set Clear Objectives
Facebook Marketplace is a new channel to sell goods and services. Before diving in, it’s important to set clear objectives and understand what you want to achieve. This will help you stay focused during your Facebook Marketplace campaign, and it will help you measure your success.
There are a few objectives you might want to consider when using Facebook Marketplace, including driving traffic to your website, increasing sales, and building your email list. Depending on your objectives, you can use different strategies on Facebook Marketplace. Knowing your objectives is critical to achieving success with Facebook Marketplace.
Narrow Your Audience
The key to success with Facebook Marketplace is to narrow your audience. This will help you create content that appeals to your target audience. When you target a specific audience, you can appeal to their needs, interests, and concerns.
To narrow your audience, start by thinking about the type of person who would be interested in your products or services. Then, use Facebook’s audience builder to narrow down your audience. You can also use Facebook Insights to learn more about your existing customers, and this will help you narrow your audience.
Use Video Marketing
Another way to stand out among the crowd on Facebook Marketplace is to use video marketing. Videos can help you create a more compelling story that resonates with your audience. They can also help you stand out among the crowd on Facebook Marketplace. When using video marketing on Facebook Marketplace, make sure to optimize your video for Facebook.
Facebook provides the option to tag your video to a certain category. This is important because it shows up in search results. You can also use hashtags on Facebook. Using video marketing is a great way to stand out from the crowd on Facebook Marketplace.
Build a Community With Facebook Ads
One of the best ways to drive sales on Facebook Marketplace is through Facebook Ads. Facebook Ads can drive traffic to your Facebook Marketplace posts, which can help you boost sales.
Facebook Ads are a great way to build a community with your customers. When using Facebook Ads, make sure to create interesting ads that appeal to your audience. You can do this by using stories and visual content. You can also target people based on their interests and demographics.
Facebook Marketplace is a great place to sell your goods and services, but it’s important to understand the challenges you might face along the way. You can overcome these challenges by forming a solid strategy, creating engaging content, and promoting your posts.
With that in mind, make sure to set clear objectives, narrow your audience, and use video marketing to stand out. Most importantly, make sure that you’re taking advantage of the Facebook tools available to you.