TikTok is one of the most popular social media apps out there right now, with over 25% of users between the ages of 18-24 using it. What’s more is that 13% of users check it daily and spend on average 40 minutes on the app. With so many people using TikTok and staying there for a while, now is the perfect time to advertise your brand.
TikTok ads are perfect because they give you an opportunity to target specific users and their interests. If you’re ready to test this out with your brand and see what happens, keep reading for everything you need to know about creating successful TikTok ads.
What is TikTok?
TikTok is a popular social media app where users can create and share short videos. It’s known for its popular “edgy” themes, as well as its propensity for inspiring original content. TikTok was launched in 2016 and was acquired by Chinese company Bytedance in 2018. It’s a very visual app that lets you create short videos with special effects, including gifs and music.
The app allows you to share your creativity with your followers, and you can also search for popular content from around the world from people and brands. TikTok also has a live function where you can share what’s happening in real-time. It’s especially popular with teens and younger adults.
How to Create a Successful TikTok Ad
If you want to create a successful ad on TikTok, you first need to decide which ad type would work best for your brand. TikTok has a variety of ad types you can choose from, including: photos, videos, poll, and carousel ads.
- Photos – Photos are great for advertising products that are visual in nature. They’re also a great way to connect with your target audience in a fun way.
- Videos – You might have seen video ads on TikTok already. Videos are a great way to showcase your brand and products in an engaging way. They also allow you to include a call-to-action at the end of your video ad.
- Poll – Poll ads are great for sparking up conversation with your audience. Polls are also great for getting feedback from your audience, and finding out what they’re interested in.
- Carousel – Carousel ads are similar to photo ads, but you can include up to 10 photos.
Why you should advertise on TikTok
There are numerous benefits to advertising on TikTok. First, it’s the ideal place to reach a very specific, targeted audience. TikTok allows you to choose specific demographics, likes, and interests to target with your ads.
TikTok also has a high completion rate, meaning that people are spending a lot of time on the app, so they’re probably going to see your ads and interact with them. Another major benefit of TikTok is that it is extremely simple to create ads on the app.
You don’t need any technical knowledge to create an ad, and you can start with as little as $5. TikTok also has a very intuitive interface that makes creating ads very straightforward.
Recommended ad types
This is largely up to you and what your brand stands for and what your ad goals are. While there are many ad types available to you, we’ve found that images are the most effective ad type for brands.
This is because images are the most engaging type of ad on TikTok, which means your ads get more views. And research has shown that visual ad impressions lead to 86% more click-throughs and are 23 times more effective in brand recognition than non-visual ads!
The ad format that works best for brands
This is up to you, but we’ve found that the best ad formats for brands are photo ads and carousel ads. Photo ads are great for branding, and they allow you to show off your product in a fun way.
Carousel ads are also great because they show off your brand and products. They also allow you to add a call-to-action at the end of the ad so that your audience can take the next step and learn more about your product or service.
Why TikTok Ads Are Good for Branding
TikTok ads are great for branding because they allow you to show off your brand in a fun and creative way. You can use TikTok ads to create a fun personality for your brand that your audience can connect with.
TikTok ads also let you showcase your products in a visual way so that people can get a better idea of what they are and how they can be used. And TikTok ads let you target a specific audience so that you have the opportunity to reach people who are most likely to be interested in your brand.
Things to know before creating your ad
- Know your goals – Before you start creating your ad, you need to know your goals for it. Are you trying to increase engagement with your followers? Do you want to drive more traffic to your website? Knowing what you want to accomplish with your ad will help you decide on a format.
- Know your audience – Before creating your TikTok ad, you need to know who your audience is. This will help you determine what type of ad to create and what kind of language to use.
- Consider your budget – TikTok ads are affordable to create, but they do have a cost. You can choose what type of ad you want to run, and TikTok will give you a price estimate.
Key Tips for Effective TikTok Ads
- Be creative and find your brand’s voice – TikTok ads are all about being creative and letting your brand’s personality shine through. Think about what your brand is all about, and let that shine through in your ad.
- Create an ad that is easy to understand – Your ad should be easy to understand and get straight to the point. Make sure that your ad is clear and shows off your brand and products in a clear way so that people can easily understand what they are.
- Use emojis as much as possible – TikTok ads are highly visual and are full of gifs and emojis. This is because TikTok is a highly visual platform. Make sure that your ad is full of visuals, and use as many emojis as possible so that your ad is eye-catching.
Steps to Take After Creating Your Ad
After you create your ad, you have to actually launch it. TikTok offers different options for scheduling your ad campaigns, including at a certain time and/or on certain days of the week. You can also select the duration for your ad campaign.
Follow TikTok’s best practices – TikTok has a few best practices that you need to follow when creating an ad. First, your ad should be between 15 seconds and 30 seconds long. Additionally, your ad shouldn’t be longer than two ad breaks.
Optimize your ad – After you create and launch your ad, you should optimize it. This means that you should find out what works best for your ad so that it gets more views and more likes. TikTok has a section just for this where you can view insights and analytics for your ad.
3 winning strategies for TikTok ads
- Go viral – This can be tricky, but the goal here is to get your ad as many views and likes as possible so that people are sharing it with their friends and family. What works best for this is creating an ad that is engaging and fun. Focus on creating something that people will want to share so that it goes viral.
- Drive traffic to your website – If you want to drive traffic to your website with your TikTok ad, then you should focus on creating an ad that’s informative and educational. Create an ad that gives people useful information or teaches them something so that they click on your ad and head straight to your website to learn more.
- Branding – If branding is your goal with TikTok ads, then you should focus on creating an ad that really showcases your brand and its personality. TikTok ads are all about being creative and letting your brand’s personality shine through. Think about what your brand is all about, and let that shine through in your ad.
