How To Create Effective Facebook Ads For Whatever You Sell | 20 Tips You Need To Know

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In the advertising world, you’ve probably heard a lot about “return on investment.” How much money you spend on a campaign, and what that expenditure gets you, determines ROI. In other words, your return is how much value your ads bring to your business. Advertising is expensive and tricky. The right ad at the wrong time isn’t helpful; it’s just money thrown away.

Marketers have been exploring ways to make ads more effective since before radio was invented. But now, with social media platforms like Facebook becoming ubiquitous and affordable, we have new opportunities for targeting our audiences effectively.

We’ll break this down into three sections: general principles of advertising on Facebook for any business; catering to the needs of a retail business; and marketing services in general.