Facebook Ads vs Google Ads: Know the Difference and Find Which Is Better for You

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It’s no secret that digital ads are an important part of any company’s marketing strategy. In fact, recent data shows that the ad spend on digital ads is projected to exceed $100 billion this year. Advertising has become a necessary evil for brands and businesses of all sizes to compete in today’s marketplace.

With so many options available, it can be tricky to know which advertising platform is best for your business and your budget. As you begin exploring different advertising platforms to grow your business, you might hear about two that stand out in the world of Google, Facebook and other well-known services: Google Ads and Facebook Ads.

Both are considered “self-serve” advertising platforms because they’re easy to access and use. They also both offer unique features that may appeal to different types of advertisers.