Facebook Marketing Examples: If you’re looking for examples of how to use Facebook for marketing your business, you won’t find them in this post. Instead, we’ll take you through the case studies and examples of real businesses who have succeeded with their own Facebook marketing campaigns.
Let’s face it, there are a million articles on how to use Facebook for business. Sure, they’re probably correct and there are tons of small businesses that have blossomed from using the social media site to market their brand.
But if those same companies had read this blog post instead, things might be very different today. We love social media and its potential to grow brands and businesses like crazy. But even drinking the Kool Aid can get tiring after a while.
That’s why we decided to compile the best examples of how to use Facebook for business – including tips from real-life case studies that show exactly what works and what doesn’t; what sells and what doesn’t sell when it comes to your brand or business Here are some great examples of how to use Facebook for business – so you don’t have to wade through a sea of content trying to discover them yourself:
Welcome to the 21st Century: Facebook Marketing is Here To Stay
Let’s take a step back and remind ourselves why Facebook marketing is a great idea. Facebook is one of the most popular websites in the world, and was the first of its kind to add the ‘share’ button that allows users to instantly post content on their own timelines.
If you’re reading this, you probably have a Facebook account and know what we’re talking about. Heck, your grandparents probably have a Facebook account at this point – and that’s a great thing for you to use.
Facebook allows you to easily reach your target audience with your business or brand messages. Facebook is the largest social media platform that has the most users, meaning it’s the easiest way for your business to reach customers and connect with them.
Facebook has over 2 billion monthly active users.
Facebook has 2,167,000,000 monthly active users as of December 2018. That’s a stunning number and one that’s only growing thanks to the ever-increasing popularity of the Facebook Messenger app. If you’re looking to expand your brand and business, Facebook is the easiest way to do it.
So, how do you reach these users? That’s where your posts come into play. Facebook allows you to create posts that get featured on users’ timelines and in their newsfeeds.
When you create a post, you can choose which of your friends and followers see it. You can also pay to promote your posts and target people outside your network.
Facebook is a free platform for brands and businesses.
Facebook is a free platform for brands and businesses, yes. But that doesn’t mean it’s completely free. You still have to create and publish engaging and original content that will get people talking (and visiting your website) – and that takes time, energy and money.
Still, the investment is well worth it when you consider the potential ROI from your Facebook posts. Your best bet is to follow our example and use a mix of both paid and organic posts to boost your engagement and reach.
Post consistently and be patient for results.
When you find a way to use Facebook for business that works, don’t stop. Keep on doing it. The more posts you publish, the more experience you’ll build and the more you’ll learn how to create content that engages your audience better. But don’t expect your first few posts to perform incredibly well.
You have to keep at it until you find a rhythm and have a better idea of what works and what doesn’t. That’s not to say you should spam your timeline with the same posts over and over again. Sure, posting consistently is important, but so is changing things up every once in a while. That’s where your creativity comes into play.
Facebook Ads are worth investing in.
Facebook Ads are a great way to get more people to visit your website and create an account. The trick is to make sure you’re targeting the right audience and using the right ad copy to get them interested in what you have to say. If you’re new to Facebook Ads, we recommend reading our complete guide on how to start a Facebook ad campaign.
It’ll walk you through everything you need to know to create successful ads that bring in new customers and build your brand. There are a few different types of ads you can create, including:
- Sponsored posts – Sponsored posts are like regular posts, except they will show up at the top of your followers’ feeds.
- Video ads – Video ads let you show a 15-second video when someone clicks on your ad. You can choose where the video plays (desktop or mobile).
- Lead ads – Lead ads are designed to get people to sign up for your email list or get directions to a physical location. You can also use lead ads to get people to make a purchase with your Shopify store.
Create custom audience ads with your own data.
If you want to be able to target your posts to specific customers, you’ll need to create a custom audience. Custom audiences allow you to use data from your own Facebook ads to create a new audience that you can then target with future ads.
For example, let’s say you’re a landscaping company and you’ve been posting ads on Facebook and trying to get clients. You can create a custom audience with the email addresses of clients who have made appointments with you.
Then, you can target those people with new ads and retarget them on Facebook. It’s a great strategy because you’re showing people who have already looked into your brand new ads. This helps you to get more leads and interact with customers who are already interested in your business.
Create lead ads that require your user to visit your website.
If you want to build leads or get more people to visit your website, you should create lead ads. Lead ads let you collect emails from people who click on your ads without requiring them to click an “add to cart” button. To create a lead ad, go to the “create ad” section of your Ads Manager and click on “create an ad with a landing page.” Then, select “create lead ad” and follow the instructions.
You can also create lead ads on the Facebook Power Editor. When you create lead ads, you should make sure to include a strong call-to-action that makes people want to click the “submit” button. You should also try to include a URL that leads to your homepage instead of to a specific product. This will help you get more leads and make it easier for your customers to sign up.
Targeted ad featuring your most popular content.
When you’re posting on Facebook, you’re not just targeting your followers. You’re also showing your ads to people who don’t follow your brand or like your page. If you don’t want to annoy them with your ads, you’ll have to target them with something less obvious.
That’s where a targeted ad featuring your most popular content comes in. Instead of showing your followers your latest post or promotion, you can show them an ad that highlights one of your most popular blog posts or a top-rated product review.
When you target an ad to people who don’t follow you, make sure you’re not targeting your own followers. There are a few ways you can do this: – Change your targeting. – Create a new ad campaign.
Facebook Marketing: What Works Now?
Let’s start with the basics. What does a typical Facebook feed look like? What are the most popular types of posts? People scroll through their feed fast – often only reading the image and a few words of text if they’re lucky.
If your images or posts don’t stand out, then you risk being ignored. Let’s take a look at the average Facebook posts that have the highest engagement:
Facebook Advertising: A Case Study
There are countless examples of how to use Facebook for business, but let’s start with an actual case study. This is one of the best examples of how to use Facebook for business, because it shows a specific campaign that generated strong results. There are a lot of ways to use Facebook for business, and each one is unique to your brand and situation. The Facebook ad campaign below was run by Spin, a Bay Area bike-sharing service.
They wanted to grow their membership, and had tried emailing their subscribers and running traditional online advertising with poor results. Spin decided to try their hand at Facebook ads, and specifically aimed their ads at folks who worked at tech companies in Silicon Valley.
This was a great example of how to use Facebook for business – the campaign targeted a specific audience to increase the likelihood of a conversion.
Free Content with a Lead Generation Strategy
This strategy works best for eCommerce or B2B brands, but can be adapted for almost any kind of business. Let’s say that you sell cycling accessories online. You’re looking for new leads, but your margins are thin and it’s a competitive niche. You could use Facebook to increase sales by targeting cycling enthusiasts and offering free content in exchange for their email address.
The content could be a free guide or ebook on cycling, or something more interactive like a quiz. It’s important to keep it relevant to your business, and to provide value to your customers so they’re happy to sign up. You could also try publishing a few blog posts and videos on your site and then promoting them on Facebook.
This can be a great way to help people who are interested in your products or services, but aren’t ready to buy just yet.
Facebook Events and Ticketing to Grow Your Audience
This is a great way to turn your Facebook page into a community. By hosting events, workshops, or meet-ups on your page, you can build a grassroots following and help your brand grow. Forums and message boards are great, but Facebook provides a dedicated space that can be easily found by search engines.
Whether you host networking events or more educational workshops, Facebook events are a great way to bring in new leads and potential customers. Some brands even run ticketed events, which can turn your page into a revenue-generating machine.
Specialized groups for specific industries are also great for reaching like-minded individuals who may not be interested in your products or services, but could still provide value and be great sources of feedback or inspiration.
Facebook Live Video to Build Relationships and Sell
Facebook Live videos are a great way to build relationships and sell. If you’re not offering a service, product, or content that you can sell directly – Facebook Live could be a great option for you.
If you run a dental or health clinic that provides services to children or young adults, for example, Facebook Live videos might be the perfect way to show your expertise and build trust with your audience.
How to use Facebook for business: Host a Facebook Live video once a week where you take questions from your followers. Then, use Facebook lead ads to send potential patients to your website where they can book appointments.
Facebook Advertising Strategies That Work
Facebook advertising is a great way to test new products or services, and reach a wider audience than ever before. And the best part is that you can run Facebook ads at almost any budget.
Facebook ad types: There are a few different types of ads to choose from when you decide to run an ad campaign on Facebook.
- Sponsored posts: This is the most common type of ad. You can promote a post that you’ve already published on your page, or create a new post specifically for your ad.
- Lead ads: This is a great way to build an email list, and make sales directly from your ad. You can select the type of person you want to see the ad, and the Facebook system will offer them a lead magnet in exchange for their email address.
- Video ads: You can choose to create a video ad from scratch, or you can use an existing video from your Facebook page.
These types of ads are best for longer videos, and can be especially effective if they’re hosted on Facebook Watch.
Create High-Converting Facebook Ads (and measure)
Most businesses run Facebook ads to drive traffic to their website, drive more sales, or build their email list. The most important thing to remember is that you’re only able to select one of those goals. You can’t do all three with one ad, which is why it’s important to create high-converting ads.
For example, if your goal is to build your email list, you might create an ad that rewards people who sign up with a discount on your product or service. If your goal is to drive sales, then you would offer a discount without requiring an email address.
Facebook for Business: Why It’s Important
Businesses have been using Facebook for years. Some have seen great success, while others have struggled to crack the code. There are a few reasons why it’s important to understand how to use Facebook for business correctly. First, it gives you a leg up on your competitors.
Second, it allows you to better understand your customers and what they want. Businesses have attempted to dive into the world of social media for years now, with varying degrees of success.
Often, it’s not that they don’t understand how to use Facebook for business – it’s that they don’t know what to do once they get there.
Run Video Ads (and measure)
Facebook video ads are a great way to promote your business or product. Facebook video ads are a relatively new feature, and there are lots of ways to use Facebook for business with them.
One of the best ways to use Facebook for business with video ads is to run carousel ads. You can create a series of short