It’s no secret that digital ads are an important part of any company’s marketing strategy. In fact, recent data shows that the ad spend on digital ads is projected to exceed $100 billion this year. Advertising has become a necessary evil for brands and businesses of all sizes to compete in today’s marketplace.
With so many options available, it can be tricky to know which advertising platform is best for your business and your budget. As you begin exploring different advertising platforms to grow your business, you might hear about two that stand out in the world of Google, Facebook and other well-known services: Google Ads and Facebook Ads.
Both are considered “self-serve” advertising platforms because they’re easy to access and use. They also both offer unique features that may appeal to different types of advertisers.
Google Ads and Facebook Ads are both powerful tools for digital advertisers. They allow you to target potential customers based on their interests, location, and other factors. Advertising through Google or Facebook Ads lets you drive traffic to your website at a lower cost than traditional marketing methods such as print ads or billboards.
See: How to Optimize PPC Campaigns for Maximum ROI
But which one is better for your business? Let’s compare Google Ads vs Facebook Ads to find out which platform is best for your advertising needs.
What’s Google Ads?
Google Ads (GA) is an advertising platform that lets you create text, image, and video ads that appear alongside search results, on YouTube, and on other Google properties. It’s an incredibly powerful tool that lets you target specific customers based on a number of factors.
This can help you drive more qualified traffic to your website and increase sales. Google Ads is a pay-per-click advertising platform. This means you only pay if somebody clicks on your ad.
The amount you pay per click depends on how much you bid, your ad’s position (more on that later), and the competition for that keyword.
How Does Google Ads Work?
Google Ads works off of keywords. Users type keywords into the search bar on Google and a list of results appears at the top of the page. These results are usually advertisements for products and services.
See: How to Optimize PPC Campaigns for Maximum ROI
When you create an ad, you choose a keyword that best represents what your business sells. Google Ads scans the search results and places your ad in the best position for a click.
Google Ads Costs
Google Ads costs depend on the kind of ad you’re running. To get started, you’ll need to create an account and select your business type (such as a service or retail store). You can then select a campaign goal (e.g. driving more traffic to your website), audience (e.g. people who have searched for a specific product), and ad type.
Ad types are cost-per-click (CPC) ads, Cost-per-Impression (CPM) ads, or cost-per-action ads. CPC ads are paid every time somebody clicks on your ad and visits your website. CPM ads are paid per thousand impressions, so you only pay when your ad is shown — even if nobody clicks.
Finally, cost-per-action ads are paid per click plus a set amount for a specific action. This could be signing up for your mailing list or downloading your e-book.
Facebook Ads Basics
Facebook Ads are a powerful tool that lets you target potential customers based on their interests, location, and other factors. The key difference between Facebook Ads and Google Ads is that Facebook Ads are based on interests, whereas Google Ads target keywords.
By targeting interests, you’ll reach a wider audience than you would if you were targeting keywords. Facebook Ads also have lower costs than Google Ads.
Facebook Ads Costs
Facebook Ads costs depend on the type of ad you choose for your campaign. You can choose between three ad types:
- Sponsored posts: You can select a post from your business page and turn it into an ad.
- Standard ads: A text-based ad that you can create from scratch or use a pre-formatted template.
- Video ads: An auto-playing video that appears in users’ newsfeeds. Ads are charged based on the number of people who see your ad and engage with it. When you create your ad, you’ll be prompted to select your budget. The higher your budget, the more people will see your ad.
Key Differences Between Google and Facebook Ads
- Google Ads target keywords and serve on the search engine results page, whereas Facebook Ads target interests and show in the newsfeed.
- Google Ads has higher costs than Facebook Ads, since it shows your ads to a more targeted audience.
- Google Ads costs are based on clicks, whereas Facebook Ads costs are based on impressions.
- Google Ads gives you more control over your ads, whereas Facebook Ads gives you more control over targeting.
- Google Ads lets you include a URL or a phone number in your ad, whereas Facebook Ads do not include a web link.
- Google Ads lets you segment your audience, whereas Facebook Ads does not.
Which Is Better for Small Businesses: Google Ads or Facebook Ads?
Google Ads and Facebook Ads are both strong advertising platforms that can help your business reach new customers. Google Ads is the most widely used search engine. The majority of people will use it to search for products and services. Google Ads lets you reach these potential customers with targeted ads.
Plus, you can use advanced features like conversion tracking to measure your success. Facebook, on the other hand, hosts around 2 billion users worldwide. These users engage with businesses on the platform every day. Facebook lets you reach these potential customers with targeted ads.
Plus, you can use conversion tracking to measure your success. Choosing the right platform for your business depends on your budget and your goals. Google Ads are more expensive than Facebook Ads. If you have a smaller budget, Facebook Ads might be a better choice.
Google Ads vs Facebook Ads: Which One Is Better for Small Businesses?
Both Google Ads and Facebook Ads are powerful tools that can help small businesses grow. The best choice for you depends on your business goals, budget, and audience. If you’re trying to reach a wide audience, Facebook Ads could be the best option for you.
Facebook Ads lets you target people based on interests, location, and demographic information. You can also use lookalike audiences to expand your reach. If you’re trying to reach a specific audience, Google Ads might be a better choice. Google Ads lets you target people based on search terms.
You can also include your website URL or a phone number in your ad, which Facebook Ads do not allow. Google Ads’ controls let you segment your audience based on factors like device type, location, or language preferences. Facebook Ads do not offer this level of targeting.
The Differences Between Google Ads and Facebook Ads
- Google Ads target keywords and serve on the search engine results page, whereas Facebook Ads target interests and show in the newsfeed.
- Google Ads has higher costs than Facebook Ads, since it shows your ads to a more targeted audience.
- Google Ads costs are based on clicks, whereas Facebook Ads costs are based on impressions.
- Google Ads gives you more control over your ads, whereas Facebook Ads gives you more control over targeting.
- Google Ads lets you include a URL or a phone number in your ad, whereas Facebook Ads do not include a web link.
- Google Ads lets you segment your audience, whereas Facebook Ads does not.
Conclusion
Google Ads and Facebook Ads are both powerful tools for digital advertisers. They allow you to target potential customers based on their interests, location, and other factors. Advertising through Google or Facebook Ads lets you drive traffic to your website at a lower cost than traditional marketing methods such as print ads or billboards. But which one is better for your business?
Let’s compare Google Ads vs Facebook Ads to find out which platform is best for your advertising needs. When it comes to choosing the best ad platform, it’s important to understand how each one works. Google Ads target keywords and serve on the search engine results page, whereas Facebook Ads target interests and show in the newsfeed. Google Ads has higher costs than Facebook Ads, since it shows your ads to a more targeted audience.
Google Ads gives you more control over your ads, whereas Facebook Ads gives you more control over targeting. Google Ads lets you include a URL or a phone number in your ad, whereas Facebook Ads do not include a web link.
Google Ads lets you segment your audience, whereas Facebook Ads does not. When it comes to choosing the best ad platform, it’s important to understand how each one works. Google Ads target keywords and serve on the search engine results page, whereas Facebook Ads target interests and show in the newsfeed.
Google Ads has higher costs than Facebook Ads, since it shows your ads to a more targeted audience. Google Ads gives you more control over your ads, whereas Facebook Ads gives you more control over targeting.
Google Ads lets you include a URL or a phone number in your ad, whereas Facebook Ads do not include a web link. Google Ads lets you segment your audience
