Depending on where you live and who you know, Facebook may seem like a throwback to pre-internet days. But if you’re an entrepreneur who wants to grow your business, Facebook is still an excellent marketing channel for you.
To be clear: we’re talking about the primary Facebook website and not the newer standalone app called “Facebook” released by Zuckerberg & Co. last year.
As of February 2018, there are over 2 billion monthly active users on Facebook. In fact, it has become the third most popular website in the world (behind Google and YouTube).
While other social media sites like Twitter or Instagram may be better suited for certain businesses or industries (like marketing your brand or personal profile), we believe that every small business owner should have a presence on Facebook as part of their online marketing strategy.
If your company has a presence on Facebook, then you’re already on the right track when it comes to marketing. With over two billion monthly active users worldwide, Facebook is an excellent place for businesses of any size to reach their target audience.
But even with that many people using it, there are strategies you can use to make your business page more visible and drive more traffic to your website.
In today’s digital world, marketers need to be creative and strategic in order to stand out from the noise. Facebook is one of the most popular social media platforms with over 2 billion monthly active users.
Furthermore, a Statista report found that Facebook remains the second most popular social media network among Internet users in the U.S., with 71 percent of adult internet users having an account.
As a result, businesses can no longer afford to ignore this channel when marketing their business. In this blog post, we will explore eight key strategies for successful Facebook marketing your business as well as tips on how you can implement them effectively.
1. Create quality content that engages your audience
The first step in any successful marketing campaign is creating content that engages your audience. However, this is easier said than done. To ensure that your content resonates with your audience, you need to understand your target audience.
What are their pain points? What are their interests? What topics are they discussing? Your next step is to create an editorial calendar where you outline your content strategy.
The goal of your content strategy is to position your business as an authority in your niche. Moreover, consistent, quality content can help you establish yourself as an authority in your market. Your content strategy should include a variety of content types, such as blog posts, e-books, webinars, podcasts, and videos.
Each of these content types has its own set of benefits. For example, videos are a great way to educate your audience on a specific topic or provide them with useful tips and tricks.
2. Use video marketing to connect with your audience
As we discussed above, video marketing is one of the most effective strategies for Facebook marketing your business. As a matter of fact, 91% of marketers use video as part of their marketing strategy. If those numbers aren’t enough to convince you to incorporate video into your strategy, we don’t know what will.
This is especially true if your target audience is on Facebook. Research has found that video is more engaging than text and images on Facebook. In fact, Facebook’s algorithm favors video content over other types of content.
Moreover, a video with sound has a 50% chance of being shared. This is a good sign that Facebook users prefer video content. However, simply recording a video and uploading it to Facebook could result in a poor experience for your audience.
You need to ensure that your videos are engaging and relevant to your target audience. You can do this by creating videos that are: Short and to the point—don’t try to fit an entire blog post into a single video Short and relevant to your business/offer Relevant to your target audience Inclusive of your brand’s voice
3. Leverage Facebook’s ad platform
If you are in the process of marketing your business on Facebook, you need to consider the possibility of using Facebook’s ad platform. Facebook’s ad platform is a great way to connect with your audience and drive sales. Moreover, Facebook’s ad platform allows you to create highly-customized ads, targeting your ideal customers on a specific budget.
A good way to start is by creating an ad that offers your product/service for free. This is a great way to introduce potential customers to your brand. You can also include an offer in the ad, such as a discount.
You can also take advantage of targeting features such as: Location-based targeting Demographic targeting (ex: age, gender, etc.) Behavioral targeting (ex: sports fans, baby boomer, etc.)
4. Don’t forget about Instagram
With over 700 million active monthly users, Instagram is another popular social media platform that you can choose to incorporate into your Facebook marketing strategy. There are a few key differences between Instagram and Facebook.
For example, Instagram is known for its visual appeal, while Facebook has a more text-based appeal. Additionally, Facebook has a wider audience than Instagram.
However, Instagram has a more targeted audience. Because of these differences, you can use both platforms as part of your overall social media marketing strategy. Instagram is a great way to build brand awareness and drive traffic back to your website.
Moreover, you can create high-quality visual content for your Instagram account. You can also utilize Instagram Stories, which is a great way to engage your audience and drive sales.
5. Create quality content for your Facebook page
You can also use Facebook to market your business and gain new followers. As a matter of fact, Facebook is home to over 2 billion users. What’s more, 67% of people spend at least one hour on Facebook in a given day.
This means that Facebook is a great platform for building your brand, boosting your post engagement, and driving traffic to your website. These results can be achieved by creating a custom Facebook page.
6. Leverage Facebook Marketing Platform (FMP)
The Facebook Marketing Platform (FMP) is the best way to execute your Facebook marketing strategy. It is a free tool that allows you to run Facebook Ads from your computer.
You can also use the FMP to create custom audiences, track your campaign results, and optimize your ads. You can use the FMP to create your ads and select the audience for your ads. Moreover, you can schedule your ads for specific times of the day, depending on your target audience.
7. Facebook Events
Facebook Events is another feature worth exploring as part of your Facebook marketing strategy. This feature allows you to create events, invite guests, and share content. You can also integrate your events into your website, linking to an event page on Facebook.
This feature is a great way to generate revenue and engage your brand. It provides an opportunity to bring users back to your website. Moreover, you can invite people to your event and provide them with valuable content.
8. Facebook Q&A Sessions
Facebook Q&A Sessions are another great way to engage your brand and generate leads. What’s more, they are a great way to build trust with your audience. This feature encourages your audience to ask questions related to your business/products/services. You can select which questions you respond to.
This feature is a great way to provide value to your audience. Moreover, you can use the answers to your questions to create engaging blog posts.
9. Facebook Co-Op Marketing
Co-Op marketing is another strategy for Facebook marketing your business. What’s more, it is a great way to connect with other businesses in your niche. This feature allows you to create a group and invite other businesses to join.
You can also take part in co-op marketing campaigns. Co-op marketing campaigns are a great way to grow your brand. Moreover, they allow you to collaborate with other brands and promote your products/services.
This feature is a great way to build relationships with other businesses in your niche. It is also a great way to leverage each other’s audiences and promote your products/services.
Conclusion
Finally, we conclude this article by saying that Facebook is a great marketing tool. Marketing your business on this platform can result in positive ROI. This is especially true if you incorporate the strategies we have outlined in this article. The key is to understand your target audience and develop a strategy to reach them.
