Digital Marketing Tools: Digital marketing is one of the most effective ways to reach potential customers and grow a business. With the right tools, marketers can create campaigns that capture the attention of their audience, improve their website’s visibility, and better measure the success of their efforts.
However, knowing which digital marketing tools to use can be a challenge, especially if you’re just starting out.
To help, here’s a look at 26 digital marketing tools that every marketer should have in their toolkit. From SEO and keyword research to social media management and analytics, these tools will help you create powerful campaigns and track their success.
With the right tools at your fingertips, you’ll be able to make the most of your digital marketing efforts and ensure your campaigns reach their full potential.
SEO and Keyword Research
It’s not just important to have a quality website, it’s important to have a website that your audience can find. If people can’t find your site, all the wonderful content you create won’t matter because they won’t be able to see it.
With that in mind, it’s critical that all marketers have a good understanding of SEO and the role it plays in digital marketing.
SEO, or search engine optimization, is the process of increasing the visibility of a website on search engines, like Google, Yahoo, and Bing. It’s a cornerstone of digital marketing because it allows you to reach more people who are actively looking for your products and services.
With the right SEO tools, you can identify the best keywords for your website, create content that resonates with your audience, and improve your site’s overall authority. Keyword research is the foundation of any SEO campaign, so it’s important to do it right.
With the right tools, you can discover which terms and phrases potential customers are searching for. You can also identify which keywords are most relevant to your business and are likely to convert.
Once you’ve conducted your keyword research, you’ll want to create a killer content marketing strategy that connects with your audience. With the right tools, you can turn your keyword research data into engaging content that engages your audience and helps you meet your business goals.
Content Marketing
Content marketing is one of the most important components of any digital marketing strategy. It’s a strategic way to engage your audience, build a community of loyal followers, and increase your brand’s visibility.
The tools below are designed to help you create an effective content marketing strategy and promote your content across multiple channels. From blogging and social media marketing to video content creation and lead generation, these tools will help you create compelling content and promote it across multiple channels.
When it comes to content creation and distribution, you have plenty of options. You can create your own blog content, write articles, and optimize your website’s homepage. You can also take advantage of social media channels and distribute your content across Facebook, Twitter, Instagram, and more.
With the right tools, you can schedule your social media posts, integrate your blog content with other platforms, and publish your content across the web.
Social Media Management
Brands use social media to engage with customers, promote their products, and create a community around their brand. The tools below can help you manage your social media channels and create an online presence that resonates with your audience.
Whether you want to engage with your customers on Facebook, drive traffic to your website on Twitter, or host an Instagram contest, these tools will help you manage your social media activities from one central location.
With one of these tools, you can manage multiple social media channels, create engaging content, and better understand your audience’s preferences. You can also collaborate with your team and stay on top of your social media activities.
Choosing the right social media management tool can be challenging. However, it’s important to find a platform that supports your team’s workflow and integrates with your other marketing tools.
It’s also important to choose a social media management solution that supports the social media channels you want to use. If you want to engage with customers on Facebook, manage your Twitter feed, and host an Instagram contest, you’ll need to find a solution that supports these channels.
Email Marketing
Email marketing has become one of the most effective ways to reach customers and build loyalty. People receive more than 100 marketing emails each day, but only open about 18% of them.
That’s why it’s important to have a strategy for sending engaging emails that encourage people to open your messages. Email marketing tools can help you create effective email campaigns and track your results.
With the right tools, you can create beautiful email templates, manage your email lists, and send tailored messages to subscribers. You can also design campaigns that encourage people to click through to your website and purchase your products.
Choosing the right email marketing platform depends on your business goals and the volume and type of emails you plan to send. You can find a wide range of email marketing tools, including free and paid solutions, that support your marketing efforts.
You can also integrate your email marketing campaigns with your other marketing tools, including your website and social media accounts. This can help you create more cohesive campaigns across multiple channels and reach a wider audience.
Analytics
A marketer can create the best content in the world, but if it’s not getting read, your efforts are wasted. To understand how your campaigns are performing and make adjustments where necessary, it’s essential to have a tool that tracks your analytics.
From your website’s traffic and engagement to your email subscribers and social media reach, these analytics tools provide insight into your campaigns and help you make smarter decisions.
You can use these analytics tools to track your website’s traffic, see which pages are receiving the most views, and identify areas of improvement. You can also track your email campaigns and see which emails are resonating with your audience.
When choosing the right analytics tool, it’s important to find one that supports your marketing efforts. You can also set up your website’s analytics tools to track your website’s performance.
This will help you understand how people are engaging with your website and navigate through your pages. It’s also important to choose a tool that supports the other tools you’re using.
If you’re also tracking your email campaigns with an analytics tool, it’s important to choose one that integrates with your email marketing platform.
Web Design
Web design is more than just the look of a webpage; it’s the entire user experience. The tools below help you create a beautiful design for your website, but they also help you create an intuitive user experience.
From choosing the right fonts and colors to adding the right content blocks and CTAs, these tools will help you design a website that’s engaging and easy to navigate. With the right web design tools, you can create a design that meets your audience’s needs.
You can also add features, like social media icons and lead generation forms, that encourage your visitors to stay on your site. Choosing the right web design tool depends on your skills and the design features you want to include.
You can find a wide range of web design tools, including free and paid solutions, that can help you create a beautiful design.
You can also integrate these tools with other marketing platforms, like your website builder and social media accounts, to create a cohesive experience for your visitors.
Ad Management
Ad management tools help you manage and track your ad campaigns across multiple channels. You can use these tools to launch paid campaigns on social media, video networks, and search engine platforms.
With the right ad management tool, you can create campaigns, upload content, select your target audience, and choose the right ad types for your budget. You can also track the progress of your campaigns and make adjustments where necessary.
With the right ad management tool, you can create engaging ad campaigns and track their effectiveness across multiple channels. Choosing the right ad management tool depends on your business goals and the channels you want to use.
You can find a wide range of ad management tools, including free and paid solutions, that support your paid ad campaigns. You can also choose a tool that supports the other marketing tools you’re using.
If you’re also managing your ad campaigns with an ad management platform, it’s important to choose one that integrates with your other tools.
Paid Search/PPC
Paid search and paid placement, also known as pay-per-click (PPC) ads, are an excellent way to increase visibility and generate leads. However, they aren’t as simple as creating
Top Digital Marketing Tools You Need To Know
1. MailChimp
MailChimp is a popular email marketing tool that’s perfect for creating email campaigns and newsletters. It’s easy to use, free to try, and has limited functionality until you pay a monthly fee. Once you upgrade to a paid account, you’ll have access to a variety of useful features, such as A/B testing, eCommerce tracking, and scheduled campaigns.
Whether you’re running a campaign to promote your business, drive traffic to your website, or share important updates and news with your customers, email is a great tool for growing your audience. And MailChimp is one of the best email marketing tools for small businesses.
Plus, MailChimp’s intuitive design and wide range of customizable templates make it easy to create eye-catching emails that get your message across and drive engagement. If you want to grow your audience, MailChimp is a must-have digital marketing tool for creating compelling email campaigns.
2. HubSpot
HubSpot is one of the most popular marketing platforms for small businesses, offering a wide range of tools for creating and managing digital marketing campaigns.
While it’s primarily used as a website and content management system, HubSpot also offers a CRM and robust analytics tools that can help you measure the success of your efforts and identify areas for improvement.
It’s a versatile marketing platform that can help you manage your entire inbound marketing strategy, including SEO, social media marketing, email campaigns, and more. HubSpot’s robust reporting features allow you to track the success of your campaigns and see where you can improve your efforts.
Plus, you can easily collaborate with your team members to manage and track your campaigns and measure their success. If you’re interested in a marketing platform that allows you to manage all aspects of your digital marketing strategy from one place, HubSpot may be the right option for you.
3. MobileMonkey
MobileMonkey is a powerful tool for creating and managing your landing pages and marketing campaigns. It offers a wide range of features that allow you to create responsive, mobile friendly pages that look great on any device, including desktops, laptops, and smartphones.
MobileMonkey also offers a powerful set of tools that allow you to customize your landing pages and create stunning, eye-catching marketing campaigns. Whether you want to promote your latest product or drive traffic to your website, landing pages are a great way to capture leads and drive conversions.
MobileMonkey’s robust tools allow you to create professional-looking pages with ease, customize them to match your brand, and track the success of your efforts. If you want to create landing pages that get results, MobileMonkey is one of the best digital marketing tools you can use.
4. Trello
Trello is a powerful project management and collaboration tool that’s popular among marketers and business owners. It’s easy to use, simple to set up, and free to try. However, it has limited functionality until you pay a monthly fee for a “gold” account.
Once you upgrade, you’ll have access to a number of useful features, such as multiple boards, the ability to invite other users to collaborate on your boards, and the option to use your account for a team.
Whether you’re managing one campaign or several, Trello is a useful tool that allows you to track your progress and collaborate with your team members to get results. It has a clean and simple design that makes it easy to create boards, add boards, and add cards.
Plus, Trello’s reporting features allow you to track the success of your efforts and identify areas for improvement. If you’re looking for a simple but effective tool for managing and tracking your digital marketing efforts, Trello is an excellent choice.
5. Hootsuite
Hootsuite is a social media management tool that allows you to manage and track your campaigns from one central location. It’s easy to use, free to try, and has limited functionality until you pay a monthly fee to upgrade to a “premium” account.
Hootsuite allows you to manage multiple social media profiles and schedule your posts, which is a great way to save time and stay consistent with your digital marketing efforts. Whether you want to grow your audience on Facebook or Instagram, increase your following on Twitter, or promote your business on LinkedIn, Hootsuite has you covered.
Its easy-to-use interface and robust features make it a popular choice among digital marketers, making it one of the best digital marketing tools for managing your social media campaigns.
6. Google Analytics
Google Analytics is a free digital marketing tool that allows you to track the performance of your marketing campaigns and see which areas are performing well and which ones need improvement. It’s a popular tool among marketers and businesses of all sizes, and its tracking capabilities are robust and diverse.
With Google Analytics, you can track a wide range of metrics and identify areas for improvement in your marketing efforts. You can also view data for specific dates and times to determine when your audience is online, which is helpful for creating effective campaigns.
Google Analytics is a must-have digital marketing tool for tracking the performance of your campaigns and determining what works and what doesn’t. With its robust reporting features and detailed data, you’ll be able to better understand your audience and improve your efforts as you go.
7. KISSmetrics
KISSmetrics is a powerful marketing tool that helps you optimize your digital campaigns and track their performance. It offers a wide range of features, including detailed analytics, A/B testing, user engagement reports, and more.
KISSmetrics allows you to track the performance of your marketing efforts and view your data in real time. It’s a great tool for marketers interested in A/B testing their campaigns, as it allows you to test different headlines, offers, and more to see which performs best.
KISSmetrics allows you to view how different segments of your audience interact with your campaign and adjust your strategy as needed. It’s a valuable tool for marketers interested in tracking their campaign performance and identifying areas for improvement.
8. FollowerWonk
FollowerWonk is a premium tool that allows you to research your competition, identify influencers, and analyze your social media following. It has a robust set of features and is used by many digital marketers looking to improve their presence on social media.
FollowerWonk allows you to track your competition and see which accounts are following them, which gives you a chance to reach out and find potential followers.
It also allows you to research influential people and find out what their followers are interested in, allowing you to reach out and build relationships with them.
FollowerWonk is a powerful digital marketing tool that can help you improve your social media presence and reach new audiences.
9. All-in-One SEO Pack (for WordPress)
All-in-One SEO Pack is a free WordPress plugin that allows you to optimize your website’s content and posts for search engines. It’s a straightforward tool that’s easy to use, making it a popular choice among beginners and seasoned marketers alike.
All-in-One SEO Pack allows you to optimize your site’s metadata (including your name, description, and keywords) and create headlines that capture your audience’s attention and get your posts ranked in search results.
If you use WordPress for your website, All-in-One SEO Pack is a must-have digital marketing tool that allows you to create compelling content and improve your site’s visibility.
9. Buzzsumo
Buzzsumo is a tool designed to help you discover what content performs best online and find potential influencers within your industry.
It’s a helpful tool for marketers seeking to understand what content performs best for their audience and what drives traffic to their website. You can use Buzzsumo to research your competitors.
10. Crazy Egg
Many marketers overlook the importance of heat maps in the creation of their content, but the data that you can learn from these visual representations can be extremely valuable.
The Crazy Egg heat map tool allows you to visualize the way visitors interact with your content. With this information, you can make adjustments to your content to make it more actionable and lead generating.
Additionally, you can track where your visitors are clicking so that you can optimize your CTAs. This tool is particularly helpful for ecommerce marketers, who can use it to optimize their product pages and increase conversions.
What makes it great for marketers? When it comes to digital marketing tools, Crazy Egg is an essential one. Crazy Egg is a visual marketing tool that lets you see what’s working and what isn’t on your website by tracking user interactions.
It shows you what your website visitors are doing as they explore your website so you can make informed decisions about how to optimize your website to convert more visitors into customers.
11. Ubersuggest
The ubersuggest keyword tool is an excellent source for discovering new keywords for your content and for your campaigns. You can use this data to understand what terms your potential customers are searching for and how they are using the internet to find solutions to their problems.
It also offers suggestions on how you can replace your current keywords with more effective ones. This can be helpful when you’re trying to optimize your site for specific keywords. Ubersuggest is a great way to discover new keyword ideas and strengthen the foundation of your digital marketing strategy.
What makes it great for marketers? Ubersuggest is a free keyword suggestion tool that lets you discover new keywords for your website and content. This tool is particularly helpful for beginners who aren’t sure what keywords to focus on.
It also comes in handy for more experienced marketers who want to research new keywords and expand their keyword strategy.
12. CoFoundersLab
Finding the right co-founder can be challenging and time-consuming, but with the right online dating platform, you can speed up the process and improve your chances of finding the right person.
CoFoundersLab is an online matchmaking platform that lets you search for potential business partners based on your personal preferences and interests. You can also receive notifications when new members are interested in meeting you.
This platform can be beneficial for both solo entrepreneurs and those who are looking for a co-founder. With CoFoundersLab, you can find a partner who has the skills and interests that align with your own and build a stronger relationship from the very beginning.
What makes it great for marketers? Finding the perfect co-founder can be challenging, but with CoFoundersLab, you can speed up the process and improve your chances of finding the right person.
This online matchmaking platform lets you search for potential business partners based on your personal preferences and interests. You can also receive notifications when new members are interested in meeting you.
13. Adobe Sign
The benefits of using an eSignature solution are many, but the cost of purchasing software and hiring a developer can make it difficult to implement.
As a marketer, you might not be responsible for selecting the right provider, but you can help facilitate the implementation of the solution within your organization.
Adobe Sign is a cloud-based eSignature solution that allows you to create and manage electronic documents. You can also send these documents to other people, who can then sign them and return them to you.
This solution can be helpful for a range of professional situations, such as onboarding new employees or collaborating with vendors on projects. As a marketer, you can use Adobe Sign to facilitate the creation of contracts and other important documentation.
This can help to streamline your organization and improve your efficiency. What makes it great for marketers? Adobe Sign is a cloud-based eSignature solution that allows you to create and manage electronic documents.
As a marketer, you can use Adobe Sign to facilitate the creation of contracts and other important documentation. This solution can be helpful for a range of professional situations, such as onboarding new employees or collaborating with vendors on projects.
14. DropBox
DropBox is a cloud-based file storage and sharing solution that comes with a number of benefits. The basic service is free, which makes it an attractive option for marketers. It also has a number of integrations with other applications, including social media management platforms.
By using DropBox to share important files with your team, you can streamline internal communications and increase the efficiency of your organization. This solution can also be helpful for storing and managing your lead generation forms, which can save you time and make it easier to track the success of your campaigns.
What makes it great for marketers? DropBox is a cloud-based file storage and sharing solution that comes with a number of benefits. The basic service is free, which makes it an attractive option for marketers.
It also has a number of integrations with other applications, including social media management platforms. By using DropBox to share important files with your team, you can streamline internal communications and increase the efficiency of your organization.
This solution can also be helpful for storing and managing your lead generation forms, which can save you time and make it easier to track the success of your campaigns.
15. Google Business Suite products
Google has a number of products that are designed to enhance the visibility of your business in search results and help you to better understand your customers. Google Analytics is a powerful analytics tool that will help you to track the success of your digital marketing campaigns and better understand your audience.
Google Search Console can help you to improve your website’s SEO and track your website’s performance. Google My Business is a tool that can be used to manage your online reputation and encourage new customers to find your business.
By using these tools, you can help your business to reach a wider audience and improve your brand recognition. These tools can also be helpful for digital marketers who want to track the success of their campaigns and better understand their audience.
What makes it great for marketers? Google has a number of products that are designed to enhance the visibility of your business in search results and help you to better understand your customers.
Google Analytics is a powerful analytics tool that will help you to track the success of your digital marketing campaigns and better understand your audience. Google Search Console can help you to improve your website’s SEO and track your website’s performance.
Google My Business is a tool that can be used to manage your online reputation and encourage new customers to find your business. By using these tools, you can help your business to reach a wider audience and improve your brand recognition.
These tools can also be helpful for digital marketers who want to track the success of their campaigns and better understand their audience.
16. oDeskWork
Many marketers work as contractors, and if you’re one of them, you know that finding the right clients can be challenging. oDesk is a freelance platform that can help you to find new clients and get more work. You can use this platform to post your skills and availability, and then respond to the bid requests that are sent your way.
This can be helpful for marketers who are looking to get additional work and expand their client base. What makes it great for marketers? oDesk is a freelance platform that can help you to find new clients and get more work.
You can use this platform to post your skills and availability, and then respond to the bid requests that are sent your way. This can be helpful for marketers who are looking to get additional work and expand their client base.
17. Zoom
Zoom is an easy-to-use, visual content editor that helps you create high-quality images for your campaigns, blog posts, and more. You can choose from a library of more than 35,000 images or upload your own photos — Zoom’s image search technology makes it easy to quickly find the perfect image for any situation.
Using Zoom’s drag-and-drop editor, you can quickly add text, graphics, and emojis to your images and then share them on social media or anywhere else online.
Zoom is a great digital marketing tool for any marketer who needs to create images for their blog or social media campaigns. Its simple user interface makes it easy to quickly edit images and add text to get your message out to your audience.
And Zoom is also an excellent tool for creatives who need to edit images for their clients. Zoom is available as an app for iOS and Android devices, plus it has a desktop version for Mac and Windows.
18. Toggl
Toggl is a powerful time-tracking tool that helps marketers effectively track their campaign’s progress. With Toggl, you can easily keep track of how much time you spend on each task, as well as the amount of money you spend on each project.
Toggl’s robust reporting features make it easy to track your team’s progress and identify areas for improvement. Additionally, Toggl’s integrations with other marketing tools, such as Google Drive and HubSpot, make it an excellent choice for marketers who want to track their time and efforts across multiple campaigns.
Whether you’re tracking your own progress or managing a team of marketing professionals, Toggl is a must-have digital marketing tool. It’s available as an app for iOS and Android devices, as well as a browser extension for Chrome and Firefox.
19. Google Trends
Google Trends is a free digital marketing tool that lets you explore the volume of search traffic related to specific topics and keywords. Using Trends, you can see how often certain search terms are searched, as well as their relative interest over time.
You can also see how often certain keywords are searched relative to others in your niche. Google Trends is a great way to find new topics to write about and discover topics that are already trending in your niche.
You can also use Trends to identify related topics and search terms that you can use to broaden your reach and increase your website’s organic search traffic. Google Trends is available as a website and as an app for iOS and Android devices.
20. Ahrefs
If you’re serious about tracking your keyword’s rankings and traffic, you need Ahrefs. This all-inclusive digital marketing tool allows you to track how many people are visiting your website, how they’re finding you, and what they do once they get there.
Unlike Google Analytics, which only tracks the traffic coming to your site, Ahrefs also tracks your traffic’s “end destination.”
This means Ahrefs can help you track your conversions, as well as track how many people come to your site but don’t end up buying anything or signing up for your mailing list.
Additionally, Ahrefs provides extensive data on your keyword’s rankings, backlinks, and more, which makes it an excellent tool for keyword research.
Ahrefs is a must-have tool for any serious marketer who wants to track their website’s traffic and get a complete picture of their digital marketing efforts. Ahrefs is available as an app for iOS and Android devices.
21. Keywords Explorer by Ahrefs
Keywords Explorer is a feature inside Ahrefs’s paid subscription offering. It’s an excellent tool for conducting thorough keyword research and discovering new ways to reach your audience.
With Keywords Explorer, you can search for new keyword ideas, expand your existing keyword lists, and track your competitors’ keyword rankings. Keywords Explorer’s traffic estimator feature estimates the amount of traffic your selected keywords will drive to your site.
This makes it easy to choose the right keywords to target based on their traffic potential. Keywords Explorer’s comprehensive digital marketing tool is only available to users of Ahrefs’s paid subscription.
However, you can use the free version of Ahrefs to conduct keyword research and see how many search results your selected keywords are pulling in.
22. Facebook Audience Insights
Facebook Audience Insights is a free digital marketing tool that helps you better understand your audience and create content that resonates with them. With this tool, you can learn about the demographics of your Facebook followers, the types of content they are most interested in, and the language they use when they engage with your page.
You can also see which types of posts perform best and which times of day they get the most engagement. This information can help you create a Facebook marketing strategy that effectively resonates with your audience.
Whether you use Facebook as part of a broader marketing strategy or as your sole social media channel, Facebook Audience Insights is an essential digital marketing tool that every marketer should have access to. This tool is available as an app for iOS and Android devices.
23. CoSchedule headline analyzer
CoSchedule’s headline analyzer is a free tool that can help you write better blog posts. The analyzer rates your blog post title and gives you tips on how to improve it.
It also rates your chosen social media marketing message, so that you can make it more effective and persuasive. CoSchedule’s headline analyzer is a great tool for beginners and more experienced bloggers alike.
It’s easy to use, so you’ll be able to quickly identify ways to improve your content and increase the likelihood that your readers will click on your blog posts. CoSchedule’s headline analyzer is available as an extension for Chrome and Firefox.
24. WebpageFX’s readability tool
WebpageFX’s readability tool analyzes the content on your website and gives you a readability rating between 1 and 100. A lower readability rating means that your content is harder to read, while a higher score means that it’s easier for your audience to understand.
This is especially important for marketing your product or service to new audiences and leads who may be less familiar with your industry. A high readability score will help you keep your readers engaged, while a low score is likely to turn them away.
WebpageFX’s readability tool is a free digital marketing tool that can help you improve the quality of your content and make it easier for your readers to understand. This tool is available as an extension for Chrome and Firefox.
25. Facebook advertising
Facebook advertising is one of the most effective digital marketing tools available today. Whether you’re trying to drive more traffic to your website or get more people to sign up for your email list, Facebook ads can help you reach your goals.
Facebook ads can be highly effective when used correctly. If you aren’t sure how to get started, you can use Facebook’s ad template tool to create an ad that matches your business and marketing goals.
This tool will walk you through the process of creating an ad and give you tips for improving your ad’s effectiveness. Facebook advertising is a must-have digital marketing tool for any serious marketer.
It’s available through Facebook’s ad manager, a free tool that allows you to create and manage your ads from a single dashboard.
26. Eclincher
Eclincher is a social media marketing tool that specializes in content automation and social media syndication. Eclincher allows you to create content once, then easily syndicate it across multiple social media channels.
This helps you save time and keep your followers engaged with fresh content regularly. Eclincher also has tools that allow you to create and automate social.
