Facebook has made its first foray into the online secondhand market with its new Marketplace feature, which is currently rolling out to users. It’s a local version of Craigslist where users can list their unwanted items for sale at a fixed price in their city. The new feature also allows you to see which of your friends are selling items and filter listings by your friends before viewing them.
With 400 million monthly users, Facebook is the perfect platform to sell your old stuff on new channels. It’s more private than Craigslist and has an audience that’s more inclined to buy used goods.
On top of that, the social graph makes it easy for buyers to know if you have something for sale that they might like. If you’re thinking about selling stuff on Facebook Marketplace, here are the 5 best strategies for success:
1. Set a Fair Price
It’s no surprise that price is the most important factor in any sale, but it’s important to remember that you’re selling to the audience of your friends and family.
See: How Do I Build A Facebook Store Online In 2022
That audience is far more likely to purchase something used rather than something new, so remember you’re likely to have a broader audience of people who are looking to save money. That said, you can still use the same strategies you would in a store.
You just have to remember that you don’t have the same control as you do in a normal sale, so you might have to set your expectations lower.
2. Commit to Selling
Selling on Facebook Marketplace is like dating. You have to commit to it for a long period of time to really see results. Unlike the quick sales you get from posting on a site like Craigslist, Facebook Marketplace is a long-term relationship. If you post one item and it doesn’t sell immediately, don’t be discouraged.
Once you set it up for sale and it gets in front of the right audience, it will have a better chance of selling. The best way to ensure that your items get in front of the right people is to commit to posting more.
3. Use the Right Photos
Different types of photos will resonate with different people. If you’re selling furniture, you might not care if someone is wearing a business suit in the picture. But if you’re selling an old toy, you probably want a different type of image.
You can also use pictures that show multiple items. For example, if you have a lot of clothes that you want to sell, you can take a picture of them all and put a price next to each item. This will make it easier for potential buyers to see what they’re getting and help you sell more items.
4. Offer Guarantees
If you’re selling electronics, you can offer all the warranties in the world, but the person buying it will probably ignore them. However, if you post the warranty on Facebook and friends can see it, you’ll start building trust with your potential customers. You can also offer money-back guarantees for items that you’re selling.
If someone buys something and they don’t like it, you can give them their money back. Just make sure that you’re honest when you do this. People are very likely to buy from you if they know that you have their best interests at heart.
5. Advertise in the Audience of Buyers
This is similar to offering guarantees, but you’re doing it to the people who are already interested in your products. If you’re selling a couch, you can put a guarantee on it that says the couch is in good condition.
If you want to go a step further, you can suggest a price that the couch is worth. This will show the audience that the couch is worth a certain amount, which can help you get a quick sale. You can also use this feature to promote other products you’re selling, like a bike or an old computer.
How to sell on facebook marketplace for beginners
There are several key differences between selling on local sites like Craigslist and Facebook Marketplace. On Facebook, you can see what your friends are selling and set a price for your item. This makes it easier for people to find the items you are trying to sell, which can lead to increased sales.
Beyond basic selling strategies, there are also crucial safety tips to remember when selling on Facebook Marketplace. Be sure to only meet sellers in public places, and never give cash as payment. It’s also a good idea to take pictures of the item before shipping it out so you can prove it was in good condition before going to the buyer.
Here are the steps you need to follow to start selling on facebook marketplace:
- First off, you will need to login your facebook account
- Next, from your Feed, click Marketplace in the left menu.
- Click Create new listing, then click Item for sale.
- Click Add photos to upload a photo of your item from your computer.
- Enter the info about your item. To mark an item as Free, you can enter 0 as the price.
- Click the toggle button to hide your listing from your Facebook friends. It will still be visible to other people on Facebook.
- Click Next. If Next is grayed out, make sure you’ve entered the information that’s required.
- Click Publish to post your Marketplace listing.
Those are the steps you need to follow to easily list your item for sale on facebook marketplace. It is that simple and easy.
Facebook marketplace selling etiquette
When it comes to selling on Facebook Marketplace, there are a few etiquette rules to follow. First of all, be careful about putting too many items for sale on your feed. While you can add as many posts as you want, it’s probably best to keep it limited to five or six items. Secondly, be careful about selling things that are too personal.
This feature is a great way to make a few bucks, but it’s also a good way to get rid of items that you don’t have time to sell the normal way. Finally, consider yourself to be a seller, not a store. This means that you should only be selling a few items at a time, and you should be ready to accept offers as soon as they come in.
Tips for selling clothes on facebook marketplace safely
Selling clothes online can be tricky because you can’t show their condition. However, you can use photos to your advantage. Take a picture of each item from different angles so that the buyer knows exactly what they’re getting. You can also take a picture of the tags to make sure that the items were made in a safe environment.
If you’re selling clothes, you might want to consider getting anti-pil fabric spray, which makes it easier for potential buyers to see the condition of the clothes. You can also take a picture of a pile of clothes and then sprinkle the spray on top of them. This will make the lint stand out and make it easier to see any damage.
Build trust with transparency
People are more likely to buy used items from friends than strangers. This is because friends are more likely to have items that are in good condition, so you can trust that they work.
This is why Facebook Marketplace is such a great tool to sell items quickly. When someone sees that your friend has an item for sale, they’re more inclined to buy it because they trust your friend and the Facebook Marketplace system.
You can build trust with your buyers by offering warranties and getting items inspected by trusted professionals. You can even let potential buyers see the inspection report before they buy the item from you.
Conclusion
Facebook Marketplace is a great place to sell your used items. You can set a price for them and choose who can see them. Plus, you can rank higher in search results if you consistently post quality items. And, when you’re selling on Facebook Marketplace, remember that the social graph can help you sell quickly.
Your friends can click on the posts you make and buy items directly from there. If you follow these strategies, you’ll be well on your way to selling your old stuff on Facebook Marketplace.
