Top 20 Facebook Marketing Tips for Running a Successful Business

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Keeping up with the ever-changing social media landscape is challenging. It’s also important. As of January 2018, Facebook has an active user base of 1.44 billion monthly users and an additional 2 billion users who have probably interacted with it at some point but aren’t currently active users.

That’s a lot of people! Marketing your business on Facebook can be a challenge if you don’t know what you’re doing. And if you’re not using it for your business, you should definitely start now.

There are over 2 billion monthly active users worldwide and that number grows every day – which means there are plenty of potential customers for you to reach with your business page and targeted ads.

Everyone with an online presence is using Facebook to market their business in some capacity. The platform has over 2 billion users, and its user base continues to grow. In fact, there are more than 71 million people who use Facebook as their primary visit to the Internet site every day.

With so many businesses utilizing Facebook to connect with clients, prospective customers, and partners, it’s worth investing time and energy into learning how to effectively market your business on this social media platform. Read on for our top 12 Facebook marketing tips for running a successful business:

1. Set goals for your Facebook marketing strategy

Before you start diving into your specific Facebook marketing strategy, it’s important to establish goals for your overall marketing campaign. Your goals should be specific, measurable, and also realistic.

When it comes to Facebook marketing, you may want to set goals around increasing brand awareness, acquiring new customers, and generating leads for your sales team. These goals will help direct your overall Facebook marketing strategy and make it much easier for you to measure your success once your campaign is underway.

2. Use Facebook ads to promote your business

Facebook ads are a great way to promote your business or product by expanding your reach with targeted advertising. Using Facebook ads, you can decide whom you want to see your ads, determine how much you’re willing to spend on them, and even set a budget for how much you’re willing to spend each day.

You can also use your ads to drive traffic to your website, offer deals and discounts on your products, or even collect email addresses from potential customers. In addition to being able to select the type of customer you want to reach, you can also choose what type of device the ads will appear on.

You can focus your ads on desktops, laptops, smartphones, and tablets, which makes it easy to get your message in front of the right people.

3. Create effective Facebook ad copy

When you create your ad copy, it’s important to remember that you’re trying to sell something to your potential customers. Just like any other marketing campaign, your Facebook ads need to have clear, concise, and compelling copy.

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Your goal is to get your potential customers to click on your ad and be redirected to your website where they can purchase your product. To help accomplish this, your ad copy needs to be direct and to the point.

It also needs to be compelling so that your potential customers want to click on your ad. For example, you might use an ad that reads, “Do you suffer from knee pain?” along with a link to your website.

4. Leverage the power of video marketing on Facebook

Another way to utilize video marketing on Facebook is to post short videos to your page. These videos don’t have to be long and drawn out, but they do need to be interesting enough to keep your audience engaged and informed.

Videos are a great way to build trust, establish credibility, and increase your average Facebook engagement. Videos are a fantastic way to share information about your business, promote new products and services, and even show behind the scenes footage of your business.

You can also use Facebook live to stream videos directly to your page, providing an even more interactive experience for your audience.

5. Make use of Facebook events

Another way to make use of Facebook events is to host an event on your page. You can then invite your followers to the event and encourage them to invite their friends as well. Doing so can help build your brand and your Facebook following, as well as drive traffic to your website.

You can host a variety of events including webinars, Q&A sessions, guest speakers, etc. Doing so can provide added value to your customers and provide them with something to look forward to, increasing overall engagement on your page.

6. Establish a strong presence on Facebook with a commitment to blogging

Blogging is an extremely effective way for businesses to establish a strong presence on Facebook. In fact, it’s one of the best ways to do so. When you regularly publish articles on your blog, they will be shared on your Facebook page as well.

When you publish articles on your blog, you should always include a call to action that directs your readers to your Facebook page. Doing so will help you build your following on Facebook as well as bring more people to your website.

Another way to make use of your blog while building your page is to create a “Top 10” or “Top 12” list of tips. You can then include a link to your Facebook page in the article. Doing so will allow your Facebook page to receive more engagement, helping to build your following.

7. Utilize Instagram as part of your overall Facebook marketing strategy

Another way to increase engagement on Facebook is to make use of Instagram. Instagram is owned by Facebook, and many people visit the site directly from Instagram. Once there, you can direct your followers to your Facebook page and encourage them to like and follow you on that platform as well.

Like Facebook, you can make use of hashtags to help your image and brand stand out from the crowd. You can also link to your website and encourage your followers to visit your social media channels.

One way to do so is to create an “insta-giveaway” where you host a contest and ask your followers to follow you on Instagram in order to enter. You can give away prizes such as branded T-shirts, free admission to your events, etc. Doing so will help drive traffic to your page and increase engagement on both platforms.

8. Be sure to include an email marketing strategy in your Facebook marketing plan

Having an email marketing strategy in place can help you to capture email addresses, build your list, and provide added value to your customers. You can include information about your product or service and encourage your audience to sign up for your email list in exchange for an exclusive coupon, special offer, or added content.

You can also make use of Facebook’s built-in inbox to send emails to your customers. Using Facebook’s inbox allows you to create a more personalized experience for your emails, and Facebook’s inbox has a much higher open rate than traditional email.

9. Don’t forget to market on Facebook and use other channels as well

As you develop your Facebook marketing strategy, it’s important to remember to market on Facebook and use other channels as well. In other words, you should always be looking for ways to reach new customers that don’t require you to be on Facebook.

You should have a presence on other social media platforms such as Twitter and Instagram, and you should also be making use of email marketing as part of your overall strategy. You should also be exploring other channels such as paid advertisements on Google, paid advertisements on YouTube, and more.

You should also be making use of other types of marketing strategies. For example, you can host free events at your physical location, hold in-person seminars, and make use of local RSO’s to host events where you invite your followers to come and learn more about what you have to offer.

10. Leverage Facebook Events to boost awareness and sales.

It’s important to make sure that you also promote your events through your other channels as well. You should also make use of Facebook’s built-in tools to help boost awareness and attendance for your events.

You can make use of the “promote” feature to send your event to a wider audience, and you can also make use of the “boost” feature to help increase attendance among your followers. You can also make use of the “lookback” feature to share highlights and make your event more memorable.

You can also make use of the “autopilot” feature to promote your event on a daily basis to help boost attendance.