Keeping up with the ever-changing social media landscape is challenging. It’s also important. As of January 2018, Facebook has an active user base of 1.44 billion monthly users and an additional 2 billion users who have probably interacted with it at some point but aren’t currently active users.
That’s a lot of people! Marketing your business on Facebook can be a challenge if you don’t know what you’re doing. And if you’re not using it for your business, you should definitely start now.
There are over 2 billion monthly active users worldwide and that number grows every day – which means there are plenty of potential customers for you to reach with your business page and targeted ads.
Everyone with an online presence is using Facebook to market their business in some capacity. The platform has over 2 billion users, and its user base continues to grow. In fact, there are more than 71 million people who use Facebook as their primary visit to the Internet site every day.
With so many businesses utilizing Facebook to connect with clients, prospective customers, and partners, it’s worth investing time and energy into learning how to effectively market your business on this social media platform. Read on for our top 12 Facebook marketing tips for running a successful business:
1. Set goals for your Facebook marketing strategy
Before you start diving into your specific Facebook marketing strategy, it’s important to establish goals for your overall marketing campaign. Your goals should be specific, measurable, and also realistic.
When it comes to Facebook marketing, you may want to set goals around increasing brand awareness, acquiring new customers, and generating leads for your sales team. These goals will help direct your overall Facebook marketing strategy and make it much easier for you to measure your success once your campaign is underway.
2. Use Facebook ads to promote your business
Facebook ads are a great way to promote your business or product by expanding your reach with targeted advertising. Using Facebook ads, you can decide whom you want to see your ads, determine how much you’re willing to spend on them, and even set a budget for how much you’re willing to spend each day.
You can also use your ads to drive traffic to your website, offer deals and discounts on your products, or even collect email addresses from potential customers. In addition to being able to select the type of customer you want to reach, you can also choose what type of device the ads will appear on.
You can focus your ads on desktops, laptops, smartphones, and tablets, which makes it easy to get your message in front of the right people.
3. Create effective Facebook ad copy
When you create your ad copy, it’s important to remember that you’re trying to sell something to your potential customers. Just like any other marketing campaign, your Facebook ads need to have clear, concise, and compelling copy.
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Your goal is to get your potential customers to click on your ad and be redirected to your website where they can purchase your product. To help accomplish this, your ad copy needs to be direct and to the point.
It also needs to be compelling so that your potential customers want to click on your ad. For example, you might use an ad that reads, “Do you suffer from knee pain?” along with a link to your website.
4. Leverage the power of video marketing on Facebook
Another way to utilize video marketing on Facebook is to post short videos to your page. These videos don’t have to be long and drawn out, but they do need to be interesting enough to keep your audience engaged and informed.
Videos are a great way to build trust, establish credibility, and increase your average Facebook engagement. Videos are a fantastic way to share information about your business, promote new products and services, and even show behind the scenes footage of your business.
You can also use Facebook live to stream videos directly to your page, providing an even more interactive experience for your audience.
5. Make use of Facebook events
Another way to make use of Facebook events is to host an event on your page. You can then invite your followers to the event and encourage them to invite their friends as well. Doing so can help build your brand and your Facebook following, as well as drive traffic to your website.
You can host a variety of events including webinars, Q&A sessions, guest speakers, etc. Doing so can provide added value to your customers and provide them with something to look forward to, increasing overall engagement on your page.
6. Establish a strong presence on Facebook with a commitment to blogging
Blogging is an extremely effective way for businesses to establish a strong presence on Facebook. In fact, it’s one of the best ways to do so. When you regularly publish articles on your blog, they will be shared on your Facebook page as well.
When you publish articles on your blog, you should always include a call to action that directs your readers to your Facebook page. Doing so will help you build your following on Facebook as well as bring more people to your website.
Another way to make use of your blog while building your page is to create a “Top 10” or “Top 12” list of tips. You can then include a link to your Facebook page in the article. Doing so will allow your Facebook page to receive more engagement, helping to build your following.
7. Utilize Instagram as part of your overall Facebook marketing strategy
Another way to increase engagement on Facebook is to make use of Instagram. Instagram is owned by Facebook, and many people visit the site directly from Instagram. Once there, you can direct your followers to your Facebook page and encourage them to like and follow you on that platform as well.
Like Facebook, you can make use of hashtags to help your image and brand stand out from the crowd. You can also link to your website and encourage your followers to visit your social media channels.
One way to do so is to create an “insta-giveaway” where you host a contest and ask your followers to follow you on Instagram in order to enter. You can give away prizes such as branded T-shirts, free admission to your events, etc. Doing so will help drive traffic to your page and increase engagement on both platforms.
8. Be sure to include an email marketing strategy in your Facebook marketing plan
Having an email marketing strategy in place can help you to capture email addresses, build your list, and provide added value to your customers. You can include information about your product or service and encourage your audience to sign up for your email list in exchange for an exclusive coupon, special offer, or added content.
You can also make use of Facebook’s built-in inbox to send emails to your customers. Using Facebook’s inbox allows you to create a more personalized experience for your emails, and Facebook’s inbox has a much higher open rate than traditional email.
9. Don’t forget to market on Facebook and use other channels as well
As you develop your Facebook marketing strategy, it’s important to remember to market on Facebook and use other channels as well. In other words, you should always be looking for ways to reach new customers that don’t require you to be on Facebook.
You should have a presence on other social media platforms such as Twitter and Instagram, and you should also be making use of email marketing as part of your overall strategy. You should also be exploring other channels such as paid advertisements on Google, paid advertisements on YouTube, and more.
You should also be making use of other types of marketing strategies. For example, you can host free events at your physical location, hold in-person seminars, and make use of local RSO’s to host events where you invite your followers to come and learn more about what you have to offer.
10. Leverage Facebook Events to boost awareness and sales.
It’s important to make sure that you also promote your events through your other channels as well. You should also make use of Facebook’s built-in tools to help boost awareness and attendance for your events.
You can make use of the “promote” feature to send your event to a wider audience, and you can also make use of the “boost” feature to help increase attendance among your followers. You can also make use of the “lookback” feature to share highlights and make your event more memorable.
You can also make use of the “autopilot” feature to promote your event on a daily basis to help boost attendance.
11. Be clear about your company’s mission and vision.
Whatever strategy you use for your Facebook marketing, it’s important to keep in mind why you’re investing time and energy into this platform. Your customers want to know what your company does, of course, but they also want to know why your business exists. This is an important distinction.
When you’re clear about your mission and vision, it’s easier to create a cohesive marketing strategy that supports your overall business goals. What does your business stand for? What’s your company culture like?
What is the problem your company solves? What goods or services do you provide? Every element of your marketing should reflect what your company stands for. If it doesn’t, you’ll only confuse your audience and make them less likely to buy from you.
12. Create a Facebook ad strategy.
Before you begin any type of Facebook marketing campaign, you should create a Facebook ad strategy. Essentially, this involves establishing the key components of your Facebook ad: the product, the audience, the budget, and the goal.
And before you get started with Facebook ads, you should read Facebook’s best practices for advertisers: https://www.facebook.com/business/ads/best-practices
If you’re going to be running ads on Facebook, you’ll need to establish a budget.
Facebook ad costs are based on a cost per impression (CPM) model, so the price you pay depends on the number of impressions (views) your ad receives.
13. Don’t just rely on organic reach.
As we’ve already discussed, Facebook is a great platform for building your brand, expanding your reach, and increasing engagement. However, it’s important to note that these benefits are not guaranteed.
Generally speaking, engagement on Facebook is declining, including organic reach. In other words, unless you invest time and energy into boosting your posts by paying for sponsored content, you’re unlikely to see your posts appear in the newsfeeds of your followers.
14. Don’t forget about Instagram.
Instagram is a popular social media platform that you might forget is owned by Facebook. The two platforms are very interrelated, and it’s easy to cross-post content between these two platforms.
As you’re creating your Facebook marketing strategy, keep in mind that the same information you’re posting on your Facebook page (and Instagram) can also be posted on your Instagram page.
Keep in mind that Instagram is a different platform than Facebook, so you’ll want to create a separate strategy for your Instagram marketing efforts. Use the same information you use for Facebook but make sure you’re posting visually appealing content on Instagram.
15. Confirm that your ad targeting is effective.
After you’ve established your Facebook ad strategy, you’ll want to confirm that your ad targeting is effective. One way to do this is to use Facebook’s built-in insights to track your ad performance from start to finish.
If you want to get a better handle on your Facebook ad performance, you’ll want to track a few key metrics: impressions, clicks, cost per click, and cost per acquisition.
Additionally, you’ll want to monitor the engagement metrics for your Facebook posts, including reach and reactions. If you want to improve your Facebook ad targeting, you can do so by tweaking your audience selection. You can also employ some ad extensions to increase your ad’s visibility.
16. Identify the type of audience you want to reach.
Once you’ve established your Facebook ad strategy and confirmed that your ad targeting is effective, you’ll want to identify the type of audience you want to reach. When you’re creating your Facebook marketing strategy, the best way to do this is by leveraging Facebook’s powerful targeting features.
Selecting the proper audience for your Facebook marketing is essential to achieving positive results. You’ll want to narrow down your audience to a specific type of person who is likely to engage with your posts.
Doing this will help you avoid wasting money on your ad campaigns and engaging with the wrong types of people.
17. Be Realistic About What Facebook Marketing Can – and Cannot – Do for Your Business
Before you get started with any Facebook marketing strategies, it’s important to be realistic about what Facebook marketing can – and cannot – do for your business. Many entrepreneurs who are just starting out with Facebook marketing often expect immediate results, but this is not realistic.
It can take time to build up an engaged audience on Facebook, especially if you’re starting from scratch. While Facebook marketing can be an extremely effective way to boost your brand recognition, drive traffic to your website, and increase your sales, it’s important not to get overly excited with your expectations.
Do not expect to see hundreds of thousands of dollars in sales flow in after a week of investing time and energy into Facebook marketing.
18. Join Facebook Groups for Networking and Research
One of the best ways to get more familiar with Facebook as a marketing platform is to join Facebook groups that are related to your industry. Facebook groups are virtual communities where you can discuss topics related to your business and receive valuable feedback from other group members.
The best Facebook groups are those that are related to your industry. You can search for these groups by typing a topic in the Facebook search bar and clicking on “groups” in the drop-down menu.
If you want to grow your business and build a stronger brand, then you need to research your competition. There are many benefits of using Facebook for research, including improved engagement and brand recognition.
19. Make sure your website is optimized for Facebook
If your business has a website, make sure it’s optimized for Facebook. This means ensuring that your website’s title, description, and URL are consistent across social media platforms.
While this doesn’t guarantee that your website will show up first in Facebook’s search results, it does increase the likelihood that Facebook will show your website when users search for your business. If your website isn’t optimized for Facebook, your business is missing out on valuable traffic.
20. Provide Value to Your Audience
If you want to grow a loyal following on Facebook, the best way to do this is to provide value to your audience. One of the best ways to do this is to ask questions in your posts. Another way to provide value to your followers is to share informative content, including helpful tips and tricks for your industry.
If you consistently provide value to your audience, they’ll be more likely to engage with your posts and follow your page. In the end, Facebook marketing is an essential part of any business.
With the right strategy and the right content, you can easily reach your target audience and generate more leads. With these tips, you’ll be well on your way to a successful Facebook marketing strategy!