Do you find it difficult to keep up with the trends in Facebook marketing? Are you struggling to come up with fresh and effective ways to market your business on Facebook? If so, don’t worry. The truth is that marketers are always looking for new ways to stand out from the crowd.
So no matter how many times you have heard a particular tip or technique before, there’s a good chance that you will find something useful in this article. With over 2 billion monthly active users worldwide, Facebook is still one of the most popular social media platforms—and also one of the best places for businesses to advertise their products or services.
In fact, 84% of marketing professionals rank Facebook as an effective or very effective source of brand awareness.
With over 1.5 billion monthly active users and a suite of powerful marketing tools, Facebook is an indispensable marketing platform for businesses. From brand awareness to lead generation, Facebook ads can help you reach your target audience and drive measurable ROI for any campaign.
However, with such a broad scope of features and settings, launching a successful Facebook advertising campaign can be challenging.
There are many different factors to consider when creating a campaign, such as audience segmentation, call-to-action style, ad set optimization, and budgeting. Fortunately, there are many best practices and tips from seasoned marketers that can simplify almost any daunting task.
Whether you’re just getting started with Facebook or want to take your strategy to the next level, read on for 15 proven ways to boost your next marketing campaign:
1. Create a Solid Marketing Strategy
Marketing campaigns are only as effective as their strategies. When creating your Facebook marketing strategy, the first thing to do is to figure out who your target market is. Are they millennial moms? Young professionals? Business owners? Once you’ve identified your ideal customers, the next step is to create a persona based on their characteristics, behaviors, and needs.
You’ll want to use personas to inform all aspects of your Facebook marketing strategy, from your content to your target audience to the types of Facebook ads you create. If you’re new to creating marketing strategies, focus on a few core objectives to start. For example, if your main focus is lead generation, create a campaign that generates as many new leads as possible.
2. Define Your Audience & Know Your Why
Once you’ve created a solid marketing strategy and have a thorough understanding of your target audience, it’s time to start defining your audience. When it comes to audience segmentation, there are two main targeting options for Facebook campaigns: demographics and interests.
In terms of demographics, you can choose from a wide range of variables, including age range, gender, relationship status, education level, work status, and parental status.
Remember, demographics are relatively static, and you can only target based on what Facebook users have indicated in their profiles. On the other hand, interests are a great way to target your ideal audience based on current behavior. You can target based on broad topics or specific pages, websites, and articles related to your industry or product/service.
You can also utilize interest-based targeting to exclude certain audiences if you want to focus on a more niche audience. Once you’ve decided on the type of audience you’d like to target, you should also have a clear understanding of why you’re targeting that audience. For example, if you’re trying to reach millennial moms, you should have a clear idea of what you hope to accomplish by reaching that audience.
3. Leverage Facebook’s Ad Tools
For the most part, Facebook’s ad platform is extremely intuitive. The interface is clean, and almost every aspect of creating an ad can be done with just a few clicks. For the best possible results, the very first thing you should do is create a custom audience. You can do this by going to the Audience menu and clicking Create New Audience.
From here, select Custom as the targeting method, and then select Create Audience. From the Custom Audience creation menu, you can select various options for filtering your audience, including interests, demographics, and behaviors. Once you’ve created a custom audience, you can start creating your ad. The first thing to do is select the type of ad you want to create.
Facebook offers three primary ad types: For most businesses, the best ad type is the image or video ad. By selecting image or video, you can then choose between standard and slideshow ads. Standard ads are your basic image and text ads, while slideshow ads allow you to string together multiple images and/or videos.
4. Take Advantage of FB Ads Partners
At some point, you might want to consider enlisting the help of a Facebook ads partner. Working with an experienced agency can provide you with access to advanced ad tools and features, as well as insights gleaned from years of experience.
Depending on your needs, you can choose to work with a variety of Facebook marketing partners, including public relations firms, reputation management companies, and social media specialists. The best way to find a reputable partner is to do extensive research. Start by searching for Facebook marketing agencies in your area.
You can then use online reviews and ratings to determine which agencies are best suited to your needs. When choosing an agency, look for partners that specialize in Facebook ads and have experience working with businesses in your sector. Be wary of agencies that claim to have a “secret” or “undisclosed” formula for success. These types of claims are usually red flags for an unproven or unsustainable process.
5. Don’t Forget Video Marketing
With more than 2 billion daily video views and a staggering 90% of people saying they’d like to see more videos from brands, it’s clear that video marketing is here to stay. And while you may be inclined to focus your Facebook ads entirely on image and slideshow ads, it’s important to remember that video is an incredibly effective marketing tool.
For best results, try to create engaging and original videos that your audience will enjoy watching and sharing. Avoid using clickbait-style titles and unhelpful videos that don’t add value to your audience.
It’s also a good idea to create videos in different lengths. Although longer videos are generally better for engagement, shorter videos are great for targeting different demographics.
6. Measure & Adjust
Once you’ve launched your campaign, it’s important to keep close track of all performance metrics. You can do this by reviewing your Facebook Insights and Ads Manager reports on a regular basis.
For Facebook Insights, you should also take advantage of the Audience Research Tool, which allows you to view the demographic information of your current fans and followers. It’s also important to keep an eye on your budget and spending.
While it’s tempting to spend as much money as you can on Facebook ads, you don’t want to spend more than you can afford. You can set daily and weekly budgets in Ads Manager and review your real-time spending. Additionally, Facebook provides users with the option to pause their campaigns when they need to adjust their budgets.
7. Optimize your ad set during campaign testing
After the initial launch of your campaign, you may want to make some tweaks to your ad set. Now is a great time to conduct a few tests to see how you can improve your ad performance. For example, you can test different ad headlines, images, and copy. Remember, these are Facebook ads, which means you should be testing different ad types as well. You can also test different ad schedules.
It’s best to test both the morning (9 AM to noon) and afternoon/evening (3 PM to 11 PM) to see which schedule performs best. If you make any major changes to your ad set, be sure to give these changes time to work before making any drastic adjustments.
You should be reviewing your ad set and analytics frequently during the course of your campaign so that you don’t miss out on valuable insights.
8. Leverage Facebook’s ad platform capabilities
Facebook’s robust ad platform is tailored to fit a wide variety of different marketing strategies. You can create various ad types, such as a link post, image post, video ad, event ad, product showcase, or app install ad. Depending on your business goals and audience, different ad types will serve different purposes.
For example, an image post ad is great for driving engagement and building a brand image, whereas a video ad is best for lead generation or boosting conversions. Facebook also allows you to create different types of ad sets, such as an audience segmentation ad set or a carousel ad set.
You can also choose how long your ads should run (anywhere from one to 90 days) and select the best times to post based on your campaign objectives. Facebook’s ad platform offers many different features and settings to maximize your campaign performance.
9. Be cognizant of ROI and ad effectiveness
Whatever ad type or ad set type you choose, it’s important to keep an eye on your ROI and ad effectiveness to ensure that your budget is being used as efficiently as possible. If you notice that a certain ad type is performing poorly in terms of lead generation or click-through-rate (CTR), it’s best to discontinue that type and try a different one.
Facebook’s ad reporting tools make it simple to track campaign data and monitor your ad performance over time. It’s also important to monitor ad costs to ensure that your campaigns are profitable.
Facebook’s built-in calculator can help you determine your ad costs based on targeting, frequency, and desired audience reach. The higher your ad costs, the less likely it is that your campaign will be profitable.
10. Don’t Forget Video Marketing
While it may seem that text-based ads are more cost-effective, video ads are actually proven to drive more engagement and lead to more sales. According to a recent report by Social Media Examiner, 79% of advertisers believe that video marketing is effective. Facebook video ads are an excellent way to boost your campaign performance and engage your target audience.
When creating video ads, it’s important to keep the following in mind: Your video should be short (under 90 seconds) and action-oriented, the calls-to-action should be clear (e.g. click here to learn more or sign up for our newsletter), and you should use eye-catching visual content (e.g. product demonstrations or engaging brand imagery).
11. Take Advantage of FB Ads Partners
Facebook has partnered with many top-notch marketing firms that specialize in ad management and campaign optimization. If you’re new to Facebook advertising or just want to outsource the entire process, these ad partners are a great way to go.
Many ad agencies have years of experience managing successful Facebook advertising campaigns and can help you get the most out of your ad spend. You can find Facebook ad partners by searching on the Facebook Business portal or by contacting Facebook directly. Keep in mind that Facebook ad partners are verified and adhere to a very strict set of rules, so they are a reliable option for any business.
12. Don’t Forget Video Marketing
If you’re only going to use text-based ads, you’re missing out on a huge opportunity to engage and convert your target audience. Facebook video ads are proven to drive more engagement and lead to more sales.
Video ads are also easy to create and can be done quickly, making it the perfect choice for small businesses with limited resources. If you don’t have the time or budget to create a high-quality video from scratch, you can also use an online video tool to create simple ads for a low price.
Facebook also allows you to track your video ads in the same way as other ad types. This means you can optimize your ads based on the same factors, such as desired audience, budget, and ad duration.
13. Create Beautiful Ads
The ad images that you create for your Facebook ads are what will ultimately entice your target audience to click. While you do want to use compelling visuals that draw attention, it’s important to follow Facebook’s ad image guidelines at all times.
This means that you should never use sexually suggestive images or include images of people (Facebook will block any ad that includes a human face). It’s also a good idea to avoid using text in your images (Facebook will block images with text).
If you want to create visually appealing ads that follow Facebook’s guidelines, you can use visual marketing tools to create engaging images. It’s also a good idea to hire a professional designer to create visually appealing ads that boost your campaign performance.
14. Check Your Audience Data
The best Facebook marketing campaigns are highly targeted. The more specific you can be about your demographics, interests, and location, the better. However, it’s important to know what types of people are currently viewing your ads and engaging with your content.
This can help you identify potential blind spots in your campaign and optimize ads for maximum performance. In the Facebook ad manager, you can view audience data to see who’s engaging with your ads and which demographics are seeing your content.
This data is based on the interests of your current followers, so it’s a good idea to check this often to make sure that you’re not missing out on valuable leads.
15. Leverage Facebook’s events
Although it was originally designed as a social network, Facebook is now also a hub for all forms of digital events. From meetups to music festivals and product launches, Facebook can help you promote your events and acquire new leads.
With Facebook’s powerful event tools, you can create an event and invite people to attend, promote your event to a targeted audience, or create a Facebook event ad (which is similar to a regular ad).
When promoting your event, it’s important to keep in mind that Facebook events are a great way to engage your existing followers, but they’re not ideal for acquiring new leads.
What is the key to success in Facebook ad campaign?
To be successful in any Facebook ad campaign, you must be consistent and persistent. Facebook is a social network, and people are there to engage with friends and interact with brands they like. You must put yourself out there in a consistent way so that your target audience can engage with your ads.
If you are sporadic with your posts, you will not reach your goals. To increase your engagement, you can use the following tips: Post at times when your audience is the most active, engage with your audience in the comments, and post content that is relevant to your audience.
Most Facebook users log into their accounts daily, which creates a unique opportunity for businesses to reach those users with ads. By targeting specific audiences, businesses can reach the right people at the right time with the right message.