Small businesses have unique advantages because they often have a personal connection with their customers. It’s easier for small businesses to get their message out through word-of-mouth than larger companies, which means they can build relationships with their customers. Smaller businesses also typically have a lower marketing budget and have...

Zygmunt Bauman (1927-2017) was a Polish sociologist, thinker, teacher and writer, one of the most critical voices in contemporary society. He created the expression “Liquid Modernity” to classify the fluidity of the world where individuals no longer have a standard of reference.