A Nonprofit Fundraiser on Facebook is a feature that allows registered nonprofit organizations to raise money directly within the social media platform.
It offers a streamlined way for nonprofits to reach their audiences, ask for donations, and provide real-time updates on their fundraising efforts.
Individual users can also set up fundraisers for their chosen nonprofit organizations, inviting their friends and connections to contribute. This article is all about How To Create A Nonprofit Fundraiser On Facebook.
Continue reading below and please don’t forget to share it with your friends and loved ones so that they will also get to learn about it.
How To Create A Nonprofit Fundraiser On Facebook – The Ultimate Guide 2024
Here are the steps you need to follow to create a facebook nonprofit fundraiser:
First off, you will need to open your device and get it connected to an internet source
Afterward, you will need to open your preferred browser and visit facebook.com
Next, you will need to facebook login your profile account by entering either your phone number or email address and password in the spaces provided. Thereafter, click on the login button and you will be taken to your profile account.
Once you are taken to your facebook profile page, locate and click on the see more button at the left column of your facebook newsfeed.
Afterward, check and you will see fundraisers. Click on it to continue.
Now, you will need to locate and click on the raise money button at the left column of the page.
Once you are done with the above steps, you will see an option that says nonprofit. Click on the nonprofit option to proceed.
On the next step, you can either do the following: navigate down the page to find the nonprofit you want to raise money for or simply make use of the facebook fundraiser search option by typing into the search bar to find the nonprofit you want to raise money for.
Once you are done with searching for the nonprofit fundraiser you want to raise money for, click on the one of your choice and you will be taken to another page.
Now, you will need to do the following: head over to the left column of the page and then enter the goal amount of money you want to raise and the currency you want the funds to be in.
Next, click on the Create button and you are almost done with creating a nonprofit fundraiser on Facebook.
To complete everything with your facebook fundraiser creation, a pop up box with options where you can invite your facebook friends to donate to your fundraiser, share your fundraiser in your feed, or donate to the fundraiser yourself will appear. Finish doing those thing if you wish and you are done.
On the other hands, if you are not ready to do any of those things, you can simply locate and click on the Not now option and you are done.
Those are the steps you need to follow to easily create a non-profit fundraiser on facebook using your personal computer. It is that simple and easy to undertake.
How To Create A Nonprofit Fundraiser On Facebook App
Just like how to create a nonprofit fundraiser on facebook using your personal computer via the website, how to create a nonprofit fundraiser on facebook app is pretty simple and easy to undertake. Here are the steps you need to follow to easily get that done:
- Turn on your mobile phone and get it connected to an internet source
- Next, head over to your menu section and tap on facebook app
- Now, if you have not already signed into your account, do that by entering either your phone number of email address and password in the spaces provided and tap on the sign in button and you will be taken to your facebook profile account.
- Afterward, you will need to tap on your profile photo at the top right corner or bottom right of the facebook page and a menu page will appear.
- Now, you will need to tap on the fundraisers button or tap see more if you can’t find the fundraiser option. Once you tap on the see more option, scroll down the page and you should see fundraisers. Tap on it to proceed to the next stage.
- Thereafter, you will need to locate and tap on the Create fundraiser option. Next, depending on you, you can choose to either scroll to find the nonprofit you want to raise money for or simply type into the search bar to find the facebook nonprofit fundraiser you want to raise money for.
- Once you are done with the above steps, tap on the facebook nonprofit fundraiser of your choice to continue.
- Now, you will need to enter the goal amount of money you want to raise and also the currency you want the funds to be in.
- Afterward, locate and tap on the create fundraiser button to continue. The create button is located at the bottom of the page.
- Once you are done with the above steps, a popup box will appear. Now, you will need to decide whether to invite your friends to donate to your fundraiser, share your fundraiser in your feed, or donate to the fundraiser yourself.
- Interestingly, in the event where you not ready to do any of those things, you can simply tap on the X button at the top left corner of the page to ignore it.
Those are the steps you need to follow on How To Create A Nonprofit Fundraiser On Facebook App. It is that simple and easy to undertake.
Try it out and let us know about your experience with Nonprofit Fundraiser On Facebook in the comment section of this article.
How Does Nonprofit Fundraiser On Facebook Works
Nonprofit fundraising on Facebook has become an increasingly popular way for organizations to generate financial support for their causes.
The platform offers a variety of tools and features that make it easier for nonprofits to raise funds, reach new supporters, and engage with their communities.
Below is a step-by-step guide on how a Nonprofit Fundraiser on Facebook typically works.
Getting Started With Nonprofit Fundraiser On Facebook
1. Eligibility Check:
- Make sure your nonprofit organization is eligible for fundraising on Facebook. The eligibility requirements may differ by country and other criteria.
2. Registration and Verification:
- To start fundraising, the organization needs to complete a registration process, which may include verifying its nonprofit status and bank account details.
3. Set Up a Fundraiser:
- Once verified, the organization can set up a Fundraiser page directly from their Facebook account or Facebook Page.
The Fundraising Page
4. Create a Compelling Story:
- The Fundraiser page should include compelling content that explains the cause, what the funds will be used for, and how contributions will make a difference.
5. Set Goals:
- Clearly outline the fundraising goal and deadline for reaching that goal.
6. Add Visuals:
- Upload images or videos that complement the fundraising story and make the campaign more engaging.
Promoting the Fundraiser On Facebook
7. Share the Fundraiser:
- Use Facebook posts, stories, and live videos to share the fundraiser with your audience. You can also use paid advertising to reach a broader or more targeted group.
- Regularly update your supporters about the progress of the fundraiser and acknowledge contributions.
9. Social Sharing:
- Encourage your community to share the fundraiser with their networks to increase visibility.
10. Direct Donations:
- Supporters can donate directly through the Fundraiser page using various payment methods.
11. Real-Time Tracking:
- Monitor donations and engagement metrics in real-time to adapt your strategy as needed.
After the Fundraiser
12. Transfer of Funds:
- At the end of the fundraising period, the collected funds are transferred to the nonprofit’s bank account, minus any applicable fees (if any).
13. Reporting and Analytics:
- Facebook provides detailed analytics to help you understand the performance of your fundraiser.
14. Thank Donors:
- After the fundraiser is complete, it’s good practice to thank your donors and keep them updated on how the funds are being utilized.
Facebook’s nonprofit fundraising tools offer a convenient way for organizations to raise funds and interact with their community, making it easier for people to contribute to causes they care about.
Like any fundraising tool, however, it should be part of a broader fundraising and engagement strategy.
Once the fundraiser reaches its end date, or the goal is met, funds are transferred to the nonprofit organization. Facebook provides detailed analytics and reports so that organizations can track the success of their fundraising efforts.
Advantages Of Nonprofit Fundraiser On Facebook
Nonprofit organizations have increasingly turned to social media platforms like Facebook to fundraise, and for good reason.
Facebook Fundraisers offer a unique set of advantages that can be particularly beneficial for nonprofits looking to expand their donor base, increase engagement, and hit their financial goals. Here are some of the main advantages:
- Access to a Large Audience: With billions of active users, Facebook provides an enormous platform where nonprofits can share their messages and fundraising campaigns.
- Social Sharing: The platform makes it easy for people to share your fundraiser, thereby increasing its visibility and potential for more donations.
Ease of Use
- Simple Setup: Creating a fundraising page is straightforward, requiring only a few steps to get started.
- Intuitive Interface: Both the organization and donors find the interface easy to navigate, which can help increase participation rates.
- No Platform Fees for Charities: For most nonprofit organizations, Facebook doesn’t charge a platform fee, meaning more money goes directly to the cause (although payment processing fees may apply).
- Real-Time Tracking: Facebook provides real-time metrics on donations and engagement, allowing for immediate adjustments to fundraising strategies.
Engagement and Community Building
- Donor Engagement: Updates can be posted directly on the fundraising page, keeping donors informed and engaged throughout the campaign.
- Comment and Like Features: These interactive features encourage more engagement from supporters, which can also boost the fundraiser’s visibility on others’ news feeds.
- Facebook Live: Organizations can host live video sessions to interact with supporters in real-time, answer questions, and encourage donations during the broadcast.
Versatility and Flexibility
- Multiple Payment Options: Facebook Fundraisers offer various payment methods, making it easier for supporters to donate.
- Duration Options: You can set the length of your fundraising campaign according to your needs, whether it’s a short-term or a long-term project.
Analytics and Reporting
- Insightful Analytics: Detailed reports allow organizations to assess the effectiveness of their campaigns, learn more about their donors, and plan future fundraising strategies more efficiently.
- Donor Data: Basic donor data is made available for follow-ups, thank-you notes, and building long-term relationships.
- Reduced Costs: While there might be some fees associated with receiving donations, the costs are often less than other fundraising channels.
- Transparency: Regular updates can be posted to keep donors informed, thus increasing credibility and accountability
Integration with Other Platforms
- Cross-Platform Sharing: The fundraiser can be shared across different social media platforms, email, or embedded on a website, increasing its reach.
- APIs and Third-Party Tools: Facebook Fundraising can be integrated with other tools and platforms that the organization may be using, such as Customer Relationship Management (CRM) systems.
Interestingly, by leveraging these advantages, nonprofit organizations can potentially make a significant impact with their fundraising campaigns on Facebook.
However, it’s crucial to incorporate Facebook Fundraisers as part of a broader fundraising strategy to fully capitalize on its benefits.
Limitations Of Nonprofit Fundraiser On Facebook
- Eligibility: Not all nonprofit organizations are eligible for Facebook Fundraisers. Eligibility varies by country and other organizational criteria.
- Fees: Facebook may charge a nominal fee for the service, although they have occasionally waived it for certain causes or events.
- Over-Reliance: With the ease of Facebook fundraising, there might be a tendency to focus too much on this single channel, ignoring other important fundraising methods.
Why Can’t I Create A Fundraiser on Facebook?
If you’re experiencing difficulties creating a fundraiser on Facebook, there could be several reasons why this is happening. Here are some common issues and their potential resolutions:
Personal Account Restrictions
- Age Limit: You must be at least 18 years old to create a personal fundraiser.
- Location: You may be located in a country where Facebook Fundraisers are not yet available.
- Account Verification: Some features, including fundraising, may require account verification.
Nonprofit Organization Restrictions
- Location: Your nonprofit organization may be in a country where Facebook’s fundraising tools are not available.
- Verification: Nonprofits need to be approved by Facebook after providing requisite documentation.
- Financial Setup: Your organization may need to set up a payment account with Facebook in accordance with their policies.
- Browser Problems: If you’re using an outdated browser or have compatibility issues, you may face difficulties. Try updating your browser or using a different one.
- App Issues: If you’re using the Facebook app, ensure it’s updated to the latest version. Bugs in older versions might be causing the problem.
- Cache and Cookies: Sometimes stored data can cause issues with loading new features. Clearing your cache and cookies might help.
Other Potential Issues
- Review of Previous Fundraisers: If you’ve run fundraisers that violated Facebook’s policies, you may be restricted from creating new ones.
- Payment History: If you have a history of disputed payments on Facebook, this might affect your ability to create fundraisers.
- Check Eligibility: Ensure you meet all the requirements to create a fundraiser.
- Consult Help Center: Facebook’s Help Center often has solutions for common problems.
- Contact Support: If you can’t find the issue listed, consider contacting Facebook Support for personalized assistance.
Understanding why you’re unable to create a fundraiser on Facebook requires some investigation.
Start by eliminating potential reasons one by one to find the source of your issue. Once you’ve identified the problem, you’ll be better equipped to resolve it.
Facebook Fundraising Countries – Here Are Countries That Can Use Facebook Fundraiser Feature
Facebook allowed nonprofits in certain countries to create fundraisers and collect donations directly through the platform.
Individual users in some countries could also create fundraisers for eligible nonprofit organizations.
However, it’s important to note that eligibility criteria and availability may have changed after my last update, and it’s always a good idea to check the latest information on Facebook’s official site or help center.
Here are some countries where Facebook Fundraising features were generally available:
For Nonprofit Organizations:
- United States
- United Kingdom
For Personal Fundraisers:
Personal fundraisers were available in a broader set of countries, which generally included all the countries listed above for nonprofit organizations, plus:
- New Zealand
Please note that these lists are not exhaustive, and availability could differ by specific regions within a country. Also, the feature may have been expanded to more countries after my last update.
If you’re interested in creating a fundraiser, make sure to check the most up-to-date eligibility requirements directly from Facebook, as they may have updated their policies or expanded their geographical reach.
Facebook Fundraiser VS GoFundMe
Both Facebook Fundraiser and GoFundMe are popular online fundraising platforms, but they offer different features, fees, and user experiences that make each suitable for particular needs.
Here’s a comparison to help you decide which platform might be better for your fundraising objectives.
Eligibility and Availability
- Nonprofits: Available in select countries for registered nonprofits.
- Individuals: Available for individuals in several countries, typically for specific categories like medical emergencies, educational costs, and memorial funds.
- Nonprofits: Via GoFundMe Charity, although this may have geographic restrictions.
- Individuals: Generally available in countries where GoFundMe operates, with fewer restrictions on the cause.
- Nonprofits: Usually no platform fee; 100% of donations go to the nonprofit.
- Individuals: Also usually no platform fee, but payment processing fees may apply.
- No platform fee but charges a transaction fee that includes a payment processing fee and an additional percentage.
- Directly integrated into the platform.
- Payment received usually within a few weeks after the end of the fundraiser.
- Uses third-party payment processors.
- Allows withdrawal of funds before the fundraising goal is met.
- Seamlessly integrates with Facebook profiles, pages, and groups.
- Easier to spread via Facebook shares, comments, and likes.
- Can be shared on various social media platforms.
- Not tied to a specific social network.
Engagement and Updates
- Can post updates and engage with donors directly on the fundraising page.
- Also allows for updates, Q&A, and engagement but typically via email or through shared links.
Customization and Flexibility
- Limited to predefined categories.
- Limited customization of the fundraising page.
- More flexible regarding the purpose of the fundraiser.
- More customization options for storytelling and updates.
Deadline for Fundraising
- Requires setting an end date for the fundraising campaign.
- Allows for open-ended fundraisers without a set deadline.
- Basic insights available for page admins.
- More detailed analytics and tracking options.
- Facebook Fundraiser is generally more straightforward and can be an excellent choice if your audience is primarily on Facebook. It is generally better for nonprofits given the absence of platform fees.
- GoFundMe offers more flexibility and customization, making it more suitable for complex or long-term fundraising goals.
Before choosing a platform, consider your target audience, the nature of your fundraising needs, and how you plan to share and promote the campaign.
Nonprofit Fundraiser On Facebook Success Stories
Facebook Fundraisers have been instrumental in the success of various nonprofit campaigns. These platforms offer a unique combination of reach, engagement, and efficiency, enabling organizations to meet and often exceed their fundraising goals. Here are some success stories that demonstrate the potential of using Facebook for nonprofit fundraising:
ALS Association Ice Bucket Challenge
Perhaps one of the most viral fundraising campaigns ever, the Ice Bucket Challenge was a sensation on social media, including Facebook. People would dump a bucket of ice water on themselves and then challenge others to do the same, all to raise awareness and money for amyotrophic lateral sclerosis (ALS) research. The campaign took off on Facebook and other social platforms, ultimately raising over $115 million for the ALS Association in the United States and considerably more globally.
St. Jude Children’s Research Hospital
St. Jude has been a pioneer in using social media for fundraising, and Facebook is no exception. Utilizing features like Facebook Live and regular updates, they’ve managed to engage their donor base effectively. Their multi-faceted campaigns have raised millions of dollars to fund research and treatment for pediatric catastrophic diseases.
No Kid Hungry
The No Kid Hungry campaign has used Facebook Fundraisers to help fulfill its mission to end child hunger in America. The ease with which supporters can set up their fundraisers and share them with friends has made it a popular option. By using compelling visuals and heartfelt stories, the organization has successfully leveraged the platform to secure significant donations.
World Wildlife Fund (WWF)
The WWF has successfully utilized Facebook Fundraisers for various causes, from protecting endangered species to combating climate change. The simplicity of setting up a campaign and the built-in social sharing features have helped them tap into a broad audience of supporters.
This organization aims to provide clean and safe drinking water to people in developing countries. They have effectively used Facebook Fundraisers to enable grassroots supporters to raise money on their behalf. With the help of compelling storytelling and regular updates on how the money is being used, they’ve managed to maintain high levels of engagement and donations.
Stand Up To Cancer
During their annual telecast, Stand Up To Cancer utilized Facebook’s Donate button and Live video features to allow viewers to contribute in real-time. This strategy proved to be effective in encouraging impulse giving while people were most engaged with the cause.
Tips for Success:
- Engage Regularly: Keep your audience updated with regular posts and live videos.
- Be Transparent: Show donors how their contributions are making an impact.
- Encourage Sharing: Ask supporters to share your fundraiser to increase its reach.
Each of these success stories had different strategies and goals, but they all leveraged the capabilities of Facebook’s fundraising tools to their advantage.
With its broad reach, engaging features, and efficient donation processing, Facebook offers a compelling platform for nonprofit fundraising.
Final Thought – How To Create A Nonprofit Fundraiser On Facebook
Facebook’s Nonprofit Fundraiser feature offers a convenient, accessible, and social way for organizations to raise funds for their causes. Like any fundraising tool, it should be part of a broader fundraising strategy but has the benefits of simplicity, social integration, and a vast potential reach.