The Comparison: TikTok VS Instagram

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In the digital world, competition is intensifying. Multiple apps are launching in the same category to gain traction and stay relevant. Users are a common target for almost all app developers nowadays.

The millennial generation is one of the largest user bases for most apps, services, and websites because of their interests in technology and social media. Therefore, many companies have thought through various strategies to attract millennials with their products.

With so many apps emerging everyday, it can be challenging keeping track of what’s new and noteworthy among users. Newer apps tend to focus on a particular niche or aspiration that’s less catered by other apps at the moment.

Two such examples are TikTok and Instagram – both launched in recent years with a specific user base as their primary target audience. Let’s take a closer look at some key similarities and differences between TikTok vs Instagram.

Also Read: Instagram marketing tips