The Best Ways to Create and Grow an Engaged Facebook Group

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Do you remember those amazing house parties from your college days? There was something so special about being in a small group of like-minded people who shared the same interests.

You could let your hair down, and everyone had an unbridled sense of camaraderie and belonging. Facebook groups are the modern day equivalent. They’re a smaller community within the wider Facebook platform, which makes them feel more intimate and accessible than larger public pages or profiles.

According to Social Media Today, there are over 1 billion Facebook users worldwide . . . but that doesn’t mean every one of them is your ideal target audience. There are countless niche communities on Facebook with very few members outside that specific circle.

If you run an organization or business , this is incredibly beneficial because creating a dedicated group gives you access to like-minded people who might not have discovered your page otherwise. So if you want to grow your following using Facebook as a home base, here is everything you need to know about creating and growing an engaged group.

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